Page 20 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 20

6,  captive                      �eHelKHOe  B03Harpa.JK.n,emrn
             audience                     /HaJU14HbIMH/  sa  flOI{yrrny
     CflOU.!.18.JlbHO  fl0A06paHHa.fI     /B  OTJll11lH8  OT  coupon
     peIUla.MliaJI  ayAHTOpHH             refund,  r.�e  B  KatrncTae
                                                                 1
                                          aosttarpa>�Aemrn  auc•1 yna­
         7,  car  card
     peKJiaMm,1£1  nJiaHineT,  ycTa­      eT  KynoH,  Aa.IOll\HH  npaao
      ttaan1,1aaeMw�  Ha  TpaHcnopT­      Ha  CKH,IU<y  npw  04epeAHOH
      HWX  cpe,QC'l'Bax  /BHYTPH          noKynKe  GToro  Mltf  ,11,pyro­
     11,1111  cuapyJirn:/                 ro  TOBapa  ,11,aHHOH  cpHpMLl/
                                              15,  catalogue
         8. carry  a  product
     OPOAaDaTb,  HM8Tb  B  HaJIH­                  corners,   el
     ql,11,1  ·roaap  /B  Mara3HHe/       OTA0Jihl  nocbJJI04HOH  T0pI'0-
                                          BJIH  pa3JIH4HhlX  q>HpM  B
         9,  case  study                  YHHBSpCaJibHOM  Mara3HH0
      "11cTop1,1n  6oJie3HH"  hmy11e­
      HJ.1e  npeAUiecTayiomero  onbl­         16. catalogue
     Ta  peweHH.fI  peKJiaMH�  3a­                 retal  I  Ing
                                          p03HH4IIM  TOprOBJI.fI  no
     Aa4  B  peKJiaMHblX  HCCJISAO­       KaTaJiory  /noKynaTeJm
     aaHHRXl
                                          O�OpMJIRIDT  3aKa3  ITHCbMSH­
         10. cash  and  carry             HO,  no  TeJie�oHy  HJIH  Jil,14-
              warehous                    HO,  a  noKynKa  BhlCWiaeT­
     MaraSHH-CKJiaA,  TOpryIDIIU1A        Cfl  no  IlO4T0  HJIH  Bblp,aeT­
     3a  HaJIH4Hbltl  pact.JeT  ,npe­     C.fI  B  Mara2irne/
     AOCTaanneT  CBOH  ycJiyrH
     onTOBWM  noKynaTeJIRM,·  Ta­             17,  catalogue
     KHM  li:aK  nocTaDJ.1\l,1Kltf'  BJia­         showroom
     ASJibU.bl  ue60JibllJMX  Mara:m­     Mara3HH-CI<Jlap;,  B  KOTOpOM
      HOD  p031U14HOt\  TOprOBJlH         noKynaTeJIH  noKynaroT  TO­
     rt  T,n./                            aap,  Bhl6paHHhlH  HMH  no
                                          KaTa.JIOPY
         11. cash  buyer
     mmynaTeJIJ,  3n  ttn.J11,1411utl         J8.  cataloguer
     paCLW'l'                             q>HpMa,  IlOCbJJIOlJHOH  'l'0pI'0B­
                                          JIJ-1,  T0pf'YfOll\aH  no  lta'l'l::tQ­
         12,  cash  cow                   raM
      "Aoiii11aJf  K9P�Ba"  /Toaap,
     npHHOC:.ffJl\�H1  OOJibWJ.10  np11-     19. category
     own1  1.1  He  11•pe6yIOll\itt  oco-          business
      6ux  3arrpaT  1-1a  peKJiaMY/       KOMfJaHHfl,  nocT0flHH0  GKC­
                                          nJiyaTHPYIDll\a.fI  o��y  H  TY
         13,  cash  discount              �e  cepHIO  H3,IJ;SJIH!tf,  saaoe­
     CKt1,DKa  C  U.8Hbl,  npeAOCTaB­     aaanmx  nonyJmpH0CTb  Ha
     RfleMa.fI  noKynaTeJIID,  pac­       PhlHKS,  pacwltipHR  H  MO,IJ;H­
     Ma4HBammeMycH  HaJIH4HhlMH           q>HI.\HPYR  ee  /Hanp.   npo­
                                          H3BO,IJ;CTBO  KYKJihl  "Bap61t1"
         14,  cash  refund
                                          H  aKcecyapoa  K  HeM/
                                    -19-
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