Page 16 - ENGLISH-RUSSIAN MARKETING DICTIONARY

peKJia.MHa.fI Ka.MITaHMH no 79. brand
CO3�aHMID o6pa3a MapKM preference
/noKyrraTeJibcKoe/ rrpe�­
71. brand tmagist
npMBep.,KeHeQ Teop1-11-1 o6pa­ notITeHMe K MapKe
sa MapKM 80. brand product
MapOtIHblH TOBap
72, branding
npMCBOeHMe TOBapy MapKH, 81. brand
TOBapHoro 3HaKa, a ,TaIOite recognition
TOpPOBOro Ha3BaHHH ysHaBaeMOCTb MapKM,
73. brand- I oya I rrpH3HaHMe MapKM
/OuITOKyITaTeJie/ npMBep�eH­ 82. brand
HbU1 MapKe switching
rroBe�eHMe noKynaTeJieH,
74, brand loyalty
ycTOHqMBa.fI npHBep�eH­ xapaKTepMsYfilmeecH noc­
HOCTb /ITOTpeoMT8JIH/ Map­ TOHHHOH CMeHOH np1-1OCipe­
Ke TaeMblX MapOK TOBapa
83. break
75, bra�d manager 11
ynpaBJIHIDmMM no TOBapHOH "sanycKaTb /peKJia.MHblH
MapKe /HeceT IlOJIHYID OT­ pOJIMK l1 T • n ./
B8TCTBeHHOCTb sa CTpaTe­ 84. breakdown
PMID peKJiaMHpOBaHHH M approach
MapKeTMHra onpe�eJieHHOH cnoco6 onpeAeJieHMH no­
MapKM/ TeHQHMa C6bITa KOMrraHHH
Ha OCHOBe o6mero SKOHO­
76, brand mark
CMMBOJI MapKM /Te aJieMeH­ MMqec�oro nporHosa ,rviH
Tbl MapKM, KOTOpble H9Jlb3H AaHHOH c�epbl ASJIOBOH
TTpOH3H0CTM - pHCYHOK, aKTMBHOCTH
H306pa3MT9JlbHaH CMMBOJIM­ 85. break-even
Ka/ point
"KpvITM49CKa.fI TOtIKa"
77. brand name
/KOJIMtieCTBO e�HHHQ TOBa­
Ha3BaHM9 TOBapHOH M�PKM,
a TaK�e caM MapoqHbll-1 TO­ pa, nOAJie�am11x pean1-1sa­
QHH AJIH KOMITeHCaQHM sa­
sap /Ta qaCTb TOBapHOH
MapKM, KOTOpYfil MORHO TpaT no MX npOH3BOACTBY
IIpOM3HeCTl1 1 T.e. CJIOBa, H npo��e/
CiYKBbl l1 QHIJ!Pbl/ 86. breakout
TeJieBH3HOHHaH nporpaMMa
78. brand
personality MJIM nepCOHaE, HMeIDmMM
HH,IlMBM)zyMbHOCTb /"JIM­ 3HaqMT0JlbHblH ycnex y
QO"/ MapKM ay�MTOpMl-1:
87. �r,ibe
11
B3HTKa npeAJiaraeMaH
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