Page 14 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 14

pOHTe,  illTaT  vlJIJIHHOHc:        "qepHbIH  no.Re"  /JO.l!tHhle
     General  Motors,  Ford,             paMOHbl  ClliA  c  npeo6JiaAa­
     Chrysler/;  2/  KpynHeMrnHe         HMeM  HerpMTRHCKOI'O  Hace­
     aMepMKaHCirne  Mara3HHbl            JieHMH/
     p03HH4HOM  TOpI'OBJIH:                  47. Black  Rock
     Sears,  K  m  art,  J.C.  Pen­
     ney                                 "llepHaR  CKaJia",  np03BM­
                                         �e  KOMTiaHMM  CBC  /3AaHMe
         39. big  ticket                 illTa6-KeapTMpbl  KOMTiaHHH
              Item                       B  Hb10-ijopKe  nocTpOeHO
     �oporocToHmHM  Toeap                H3  qepHoro  rpaHHTa/
         40. bill                            48. blanket
     /o  TOBape/  npe�cTaBJIHTb                   coverage
     KaK  .••                            OAHOBpeMeHHbIM  OXBaT
         41. bill  enclosure              eceH  TeppHTOpHH  pbIHKa
     peKJiaMHM  BKJia,ruta,  nocbl­          49. bleed  poster
     naeMaH  BMeCTe  co  cqeTOM           TIJiaKaT,  HaneqaTaHHblH
     3a  noKynKy  /B  npHMOH              "noA  o6pes"
     no4TOBOM  peKJiaMe/
                                             50. blow-In
         42. billings,  pi               BKJISMKa  /peKJiaMHbIM  BKJia­
     o6opoT  no  cqeTaM  /pe­            Ablill,  KOTOpblM  BKJieeH  HJIH
     KJiaMHoro  areHTCTBa/                TIOAIDHT  B  neqaTHOe  M3Aa­
         43. bingo  card                 HHe/
     peKJiaMHaR  OTKpbITKa,  npM­        CM.Ta�e  stitch-in
     naraeMaR  K  �ypHaJiy,  no               51.  b I owou t
     Hell  4HTaTeJib  MO�eT  3aKa-        HeeepOHTHO  BhlCOKHM
     3aTb  JIMTepaTypy  HJIM              cnpoc  Ha  KaKoe-nHoo  M3-
     npo6Hb!M  o5paseQ  Toeapa,           AeJIHe  /B  p03HM4HOH  TOp­
     peKJiaMa  KOToporo  noMeme­          I'OBJie/
     Ha  B  H3AaHHM                           52. body  copy
         44.   11b i rd"                  OCHOBHOM  TeKCT  peKJiaMHO­
     "nTM4Ka"  /pasroeopHoe               ro  06'bRBJieHHR
     Ha3BaHMe  cnyTHHKOBOH                   53,  book-card
     CBH3M/
                                          KHMJKKa-OTKpbITKa  /HcnOJib-
         45. blrdability                  3yeTCR  KaK  peirnaMHbIM  cy­
     peAaK�MOHHbIH  MaTepHaJI   L         eeHHp  B  nporpaMMax  no
     06JiaAaJO�MH  �OCTaT04HOH            CTHMYJIMpoeaHMIO  COb!Ta/
     MH�OpMaQMOHHOH  QSHHOC­                  54. boom-bust  pat-
     Tb!O  ,IVIH  nepeAaqH  era  no               tern  (of  sales)
     CMCTSMe  cnyTHHKOBOH  CBH-
     3M                                   HepOBHaH  KapTMHa  COb!Ta
                                         /TIMKM  qepe,JzyJOTCH  C  pe3-
         46. Black  Belt                  KMM  ITOHMJKeHM8M/


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