Page 11 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 11

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     µeaICI.tMii  Ha  TeJienporpaMMbl    6HT8JlbCKHX  TOBapOB  B  CH­
     /CWA/                               Jiy  CBOeM  AOCTaToqHQ  Bbl­
     CM,  AS I                           COKOM  o6ecneqeHHOCTl1
                                         CM,  boome rs
         97. automaker
     a B'J'OM06HJib Ha.JI  KOMTiaHM.fl       3. baby
                                                 busters,  pi
         98. automatic
                                         TIOKOJieHHe,  POAI1Blli88C.fl
              groups,  pi                nocJie  6yMa  PO�Aa8MOCTl1,
     rpynnw  noTpe611TeJieM  no          c  cepeAHHbl  60-x  I'OAOB
     $0pMaJibHOMY  npH3HaKy              IAeMorp�11qecKa.J1  rpynna/
     /B03pacT,  M8CTO�HT8JibCT­
     BO,  TIOJI  11  T.TI,/                  4. back  end
                                         A0MCTBH.fl  q>HpMbl  nocJie  no­
         99,  automotive
              market                     JiyqeHH.fl  3aKa3a  OT  KJIH0H­
     pb!HOK  aBTOnpHH�Jie�HOC­           Ta  /B  np.RMOM  MapKeTHHre/
     Teif                                    5,  back  file
                                          I/  TIOA60pKa  neqaTHbIX  Ma­
         100. Average                    TeeHaJIOB  3a  TIP9Alli9CTByID­
               Audience  Rating          mHH  nepHOA  /peKJiaMHbIM
     CP8AH8CTaTHCT11qecKMM               apXHB/;  2/  KOMTIJI8KT
     3pHT9JlbCKl1M  pei1:Tl1HI'          npeArueCTByIDmHX  HOMepOB
     CM. AA  Rat Ing
                                         nepHOAHqecKOI'O  H3AaHH.fl
         101. average  dis­                  6. bac·k  office
               posable  Income            I/  BCTIOMOraTeJibHa.Jl  KOH­
     cpeAHHM  AOXOA  nocJie  yn­         TOpa  q>HpMbI  AJIR  o6pa6oT­
     JiaTbl  HaJIOI'OB
                                         KH  HHq>OpMa4Hl1 11  OOCJI�H­
         102. average  house­            BaHl1.fl  aBTOMaTl1311pOBaHHblX
               hold  Income              Cl1CT9M  ynpaBJI9HH.fI  npOH3-
     CP8AHMM  AOXOA  C9MbM               BOACTBOM  H  C6b!TOM,  pac­
                                         TIOJIOllteHHa.Jl  o6wqHo  B OT­
                                         ASJibHOM  /MeHee  npecT�­
                 B                       HOM,  qeM  lliTa6-KBapTHpa
                                         q>HpMbI  - 3AaHHH/;  A8.fl­
         1. baby  billboard              T8JibHOCTb  3TOM  KOHTOpbI
     Ml1HH-mHTbl  AJIH  peKJiaMbl,
     TaKMe  KaK  aBTOMOOMJibHble             7,  back-order
     peKJia.MHble  nJiaHlli8Tbl          Oq>OpMJI8Hl19  3aKa3a  WI.ff
                                         TIOCblJIQqHQM  TOpI'OBJIM  B
        2. baby  boomers                 ABa  3Tana  /H3-3a  OTCYT­
     ASMorpaq,11qecKa.J1  rpynna         CTBH.ff  H8KOTOpbIX  8Al1HH4
     JIIOASM,  pOAHBlliHXC.fl  B  noc­   3aKa3a  y  q>HpMbl-TIOCTaB­
     JI8B08HH08  A8C.fITl1JI8THe,        m11Ka/
     BO  Bp8M.ff  "6yMa  pO�Aae­
     MOCTl1"  l1  npeACTaBJIHIOma.JI

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