Page 7 - ENGLISH-RUSSIAN MARKETING DICTIONARY

30. advertising 40. advertising
appeal expenditure
peK�a.MHaff KOH4en4Hff SaTpaThl Ha peKJia.My
31, advertising 41. advertising
audience expert
ayAHTOpMH, Ha KOTopyro cne4HMHCT no peKJiaMe,
paccq11TaHa peKJiaMa; peKJiaMHCT
peKJia.MHaff ayAHTOpHH
42. advertising
32, advertising exposure
awareness peKJiaMHh!M KOHTaKT
OCBeAOMJieHHOCTb O peKJia­
Me 43. advertising
exposure.
33, advertising potential
claim nOT6HQHaJI peKJia.MHbIX
peKJiaMHOe YTBepJKASHHe KOHTaKTOB
34. advertising 44. advertising
code field
KOASKC peKJia.Mhl c�epa peKJiaMhl
35, advertising 45, advertising
copy solder
TeKCT peKJia.MHOro o6�ffB­ peMa.MHhlM npocneKT
JISHHff /B neqaTHOM peKJia­ 46. advertising
MS/
image
CM.TaKJKe copy
peKJiaMHhli1 o6pas
36. advertising 47. advertising
decision
industry
npHHffTHe pemeHHff O peK­ peKJiaMHOe ,D.SJIO
JiaMHOM KaMnaHHH
48. advertising
37. advertising
leverage
department
OTAeJI peMa.MhI /Ha �HpMe AaBJieHl16 Ha O6ll(UC'l'B0H­
HO8 MHSH'10, om.rnblsaeMOe
-peKJia.MOAaTMS/
peKJia.Moi1:
38. advertisement 49. advertising
dummy
management
MaKeT peKJiaMHOro 06'b.aB­ ;ynpaBJI0HH6 peKJia.MOH /Ha
JI6Hl1ff
�HpMe-peKJiaMOAaTeJie/
39. advertising
50, advertising
effect
aqxpeKT peKJia.Mhl, peKJiaM­ media
CPSACTBa peKJia.Mhl; HOCH­
HOe BOSASMCTBHe
TSJIH p0KJia.MhI
-6-