Page 8 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 8

51. advertising                     60,  advertorlal
             panel                       1/  peKJiaMHaR  BKJISHKa
     peKJia.MHblH  tqHT                  Toro  �e  <f>opMaTa,  qTo
                                         cTpaHHQa  neqaTHoro  Hs�a­
         52,  advertising                HHR,  B  KOTOpOM  OHa  noMe­
             people
     cneQHaJIHCTbl  peKJia.Mhl           ll{aeTCR.  Ee  TeKCT  �OJDKeH
                                         COOTBeTCTBOBaTb  TeMaTH­
        53,  advertising                 Ke  H3�aHHR  /c  06R3aTe�b­
             performance                 HO:A  IlOMSTKOH  "pe1rnaMHOe
     �e:AcTBeHHOCTb  peKJia.Mhl          06MBJISHHe"  BBepxy  KruK­
                                         AOH  CTpaHHQbl/;  2/  peK­
         Sit.  advertising               JiaMHOe  o6MBJ18HHe  no  aK­
             personality
                        11
     peKJia.MHOe  "JIHQ0                 TYaJibHO:A  npo6JieMe  06ll{e­
                                         CTB9HHO:A  �H3HH,  BnepBbte
         55,  Advertising                BBe�eHHOe  B  peKJiaMH�
              Research                   npaKTHKY  aMepHKaHCKO:A
              Foundation                 <ImpMo:A  Mob 11  /OT  11adver­
     moH�  peKJia.MHHX  HCCJie�o­        t i sement 11   - peKJiaMHOe
     BaHllli  /HeKOMMepqecxoe            OC>'bflBJISHHe  +  "editorial"
     o6�e�HeHHe  peKJia.Mo�aTe­          - nepeAOBHQa/
     Jie:A,  peKJia.MHblX  areHTCTB
     H  YHHBepcHTeTOB  ClllA,                61. advocacy
                                                  advertisement
     HMSIDII{ee  QeJibID  BCeMepHoe
     nOOlllPSHHe  HCCJISAOBaH�           06MBJieHHe  HASHHO-npo­
                                         naraH�CTCKOH  peKJlaMHOM
     aqxpeKTHBHOCTH  peKJiaMbl/
                                         KaMnaHHH
         56,  advertising
             revenues•  p1                   62,  advocacy
     �oxo�  OT  peKJia.Mb                         advertising
                                         �e:AHo-nponaraH�CTCKaR
         57. advertising                 peKJiaMa
              spiral
     npoQecc  peKJIBMH OBaHHR                63. aftermarket
                        P.
     HOBOrO  TOBa a;  'peKJia.M­         1/  MaCCOBhIH  pbtHOK  /no­
                   e
     HaR  cn11panb '                     Tpe6HTSJibCKHX  CASJIOK
                                         KynJIH-npOAruKH/;  2/  npo­
         58. advertising                 �aJ!a  sanqacTe:A  H  o6ecne­
              theme                      qeHHe  Texoc5cJiy,itHBaHHR
     OCHOBHaR  peKnB.MHaJI  HASR         C>blTOBblX  8JISKTponpHc5opoB
     O6'bflBJ18HHR,  O6bNHO  Bbtpa­      H  aBTOM06HJie:A  nocJ1e  npo­
     �eHHaJI  6pOCKOf.i  sanoMH­         �aJitH
     Ha.IOII{eticR  <f>paeof.i
                                             6lt.  agate  1 ine
         59. advertology                 cTpoxa  "araT",  pacqeTHaR
     Hayxa  o  peKJia.Me,  peKJia­       cTpOKa  /B  neqaTHOH  peK­
     MOBeAeHHe                           JlaMe  - CTOJI6ei_\  BbICOTOH
                                          1/4  ,D,l:AMa/



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