Page 6 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 6

peKJia.MHOe  areHTCTBO                  20. adversary
      cM.  advertising  agency                     advertising
                                          npoTHBO,IJ.9HCTByromaR  peK­
         1 3.  Ad  A 11 ey
     OAHO  H3  Ha3BaHHM  MeM-ICOH­        JiaMa
      aBeHro,  yJIHQbI  B  Q0HTpe             21. adverse
      HbID-�OpKa,  Ha  KOTOpOM                     publicity
     cocpeAOToqeHo  6oJiornoe             aHTHpeKJiaMa
     qHCJIO  peKJiaMHbIX  areHTCTB;
      CMHOHHM  peKJiaMHoro  6H3He­            22. advertised
                                                   price
      ca  BOOOll\9                        QSHa  Ha  TOBap,  OOMBJifle­
      CM.TaIOKe  Hedlson  Avenue
                                          MaR  B  peKJiaMe
         14. addressing                       23,  advertisement
              company
     �HpMa-nocTaB�HK  �pecHMX             peKJia.MHOe  OOnRBJISHHe
      cnHCKOB  /WIR  npRMOH  noq­         CM. ad
      TOBOM  peKJiaMbl/                       24,  advertisement
      CM.TaIOKe  list  company                     f i I e
                                          KapTOTeKa  o6pa3�0B
         15,  adjacencies,  pl
      COCSACTBYID�He  Ha  npHJiaB­        peKJiaMHbIX  o6nRBJieHHH
      Kax  ToeapHbie  Ka'reropHH              25,  advertiser
      /B  po3HHqHQM  TOprOBJie/           peKJia.MO,IJ.aTeJib
         16. ad  maker                        26. advertising
      aBTOp  peKJiaMHbIX  OO1,RBJIS­      peKJiaMa,  peKJiaMHpOBaHHe
      HHM                                 1/onJia�HaaeMoe  peKJiaMO,IJ.a­
                                          TeJieM  peKJiaMHpOBaHHe  B
         17. ad  makeup
      KOMTTOHOBKa  peKJiaMHOro            cpe,IJ.CTBaX  MaCCOBOH  HH­
                                          wopMaQHH  TOBapOB,  ycJiyr
      OOMBJl9HHR
                                          HJIH  H,IJ.SH/
         18. administered                 CM.TaIOK3  promotion
              vertical  marke­
              ting  system                    27,  advertising
      cH�TeMa  �acnpeAeJieHHR,                     account
     B  KOTOpOH  KOOPMiHaQHR              peKJia.MO,IJ.aTeJib,  KJIH9HT
                                          peKJiaMHOro  areHTCTBa
     KaHaJIOB  pacnpe,IJ.eJieHHR
     AOCTHraeTCR  He  3a  cqeT                28. advertising
      me  e,IJ.HHoro  BJia,IJ.eJioQa,  a           agency
      6Jiaro,IJ.apR  ycHJIHRM  WHPMbl­    peKJla.MHOe  areHTCTBO
      -JiffAepa  Ha  phIHKe               CM. ad  a  g  enc  y
         19. advance                          29,  advertising
              advertisement                        allowance
     aHOHC,  npe,IJ.BapHTSJibHOe          CKH,IJ.Ka  Ha  peKJiaMy  llJlIR
     peKJia.MHO0  OOMBJl9HH9              noKpbITHR  pacXO,IJ.OB  no
                                          npOB9,IJ.9HHID  peKJiaMbl/

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