Page 12 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 12

8. background                        13. bangtai I
                                                    11
             display                      11XBOCTHK    /peKJiaMHOe
      peKJI8.MHblH  3a):\HHK  /BHTpH­     OO'bflBJI8Hl16  0  KaKOM-'1'0
      Hbl/                                TOBape  Ha  o6opoTe  KOH­
                                          BepTa,  B  KOTOpOM  TTOCbl.lla­
         9. backend
             performance                  IOTeR  noKynaTeJIHM  C48Ta
      noae.ri;eH11e  noKynaTeJIH,         l13  Mara:3HHa/
      HaXO)J;Hll.{erocH  B  npo,qOJDKH­       14. bank  gift
     T8JibllOM  KOHTaKTe  C  {pHp­        TOBapHLIA  npl13,  KO'l'OfJLIM
      MOM-TTOCTaBJIU1KOM  /Hanp.,         6aHK  Bhl)J;aeT  KaJK,qOMY  110-
      qJieHa  KHilllHOrO  KJiyoa,         BOMY  BKJ1a.ri;t111Ky
      KOTOp�A  e�eMecHqHQ  noJiy­
      qaeT  HOBOe  l13)J;aHHe,  KOTO­         15. banner
      poe  OH  MO*eT  Jll100  OCTa­       I/  3af'OJIOBOK  Ha  BeIO  llil1-
      BHTb  ce6e,  onJiaTHB  ero          DHHY  neqaTHOA  TTOJIOCbl,
      CTOHMOCTb,  Jll100  B8PHYTb         ''wanKa";  2/  TpaHcnapaHT
     o6paTHO/                                 16. bar  code
                                          yH11sepea.J1hHLIA  ToaapHLIM
         1 O.  back I I st
      nocTORHHLIA  accopTHM8HT            /WTpHXOBOH/  KO)];
     TOBapos,  TTOJib3YIOJIU1XCH          CM.TaIOKe  Universal  Pro­
      cnpoCOM  He3aBHCHMO  OT             duet  Code,  UPC
     apeMeH11  ro.ri;a  11  TeKyll.{eA        17. bar-code  label
     MO)":\Ll                             8THK8TKa  e  YHHBepea.Jlh­
                                          HLIM  TOBapHLIM  KO)J;OM
         11. bait  and
              sw Itch
     pmrnaMHa.R  YJIOBKa  C  " c­             18,  bargain
                                                   company
                               ;r.
     KOJib3aI011.1e'1  npHMaHKOA',        TOprosaH  q>HpMa,  npeA,Jia­
     Kor.ri;a  noKynaToJIH  3aMaH11-      raIOll.{aH  noKynaTeJIRM  He,qo­
      aaIO'I'  B  Maf'U311H  06e11.1attl18M   poroti  Toaap
      oco6ow  c1rngH:v1  Ha  Henpe,q­
                                              19. basic  appeal
      c'1·aBJieHfihlfi  Ha  caMOM  ,qeJie
      B  Mara3l111e  TOBap  B  Ha­        OeHOBHaff  y,qapHaH  MO'I'HBl1 -
     ,D,OJK,r�e  1-m.  'l',0,  l!TO  OH  see   pOBKa  /B  P8KJiaMe/
     paBHO  lITO-TO  np1106peTeT              20. basic  buying
                                                   motive
          12. bait  and  wait
     peKJiaMHLii.1  npl18M  /B  TeJie­    oeHOBOTTOJiaraIO�IH  no1wna­
     Bl13l10HHOM  peKJiaMe/,  OCHO­       T8JibeK11A  M0Tl1B
     BaH HhIH  Ha  TOM,  q'J•Q  MR            21,  basic  cabl�
     TTOMSP](taHH.H  BHHMamrn:            110CHOBHOH  Ka6eJIL"  /npo­
     3pl1TeJieti  peKJiaMHpyeMbIH         rpaMMa  Ka6eJibHOf'O  'I'8JIC-­
     TOBap  He  Ha3LIBaeTeR  noq­         Bl1)];8HHR  AJI.H  a6oHeHTOB,
     TH  ,qo  ea.Moro  KOH�a  peK­        nJiaTHll.{X  no  MHHHMa.JlbHO­
     JiaMHOro  pOJH1Ka                    MY  Tap11qiy/

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