Page 19 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 19

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     µe1uiaMa  1-vrn  npe,[\npH1mMa­
     ·roiwi1
     CM. B-B  advertising                    1. cable  (cable  TV)
         123. buy  direct                1<a6eJibHOe  TCJieBH,[\SHHe
     cosepmaTb  npRMYIO  3aKyn­              2. call  report
     riy  /6e3  nocpe,l\HHKOB/           OT48THblM  ,[\OKj'M0HT  O  ):\SH­
         124. buyer  profile             TSJibHOCTH  TOpPOBOro  pa-
     xapaKTeeHCTHKH  CTOKyna­            6OTHHKa  H  OTB0THOH  peaK­
     T8JlbCKOYI  rpynm1                  QHH  noKynaTeJieH  Ha  aTy
                                         ,[\SHTSJlbHOCTh
         125. buying
               behaviour                     3,  Cambel  I's  Soup
     noKynaTeJibCKOe  noBe,[\eHHe                Position
                                         pasMemeHHe  peKJiaMhl  Ha
         126. buying  center             nepBOH  npaBOM  CTpaHHQe,
     "J.\eHTp  3aKynoK"  /rpynna         Henocpe,nCTBSIIHO  CJIS,Jzy­
     OTBSTCTBSHHhlX  JIHQ  npe,[\­       meM  sa  OCHOBHhlMH  pe,[\aK­
     npHRTHR  HJIH  opraHH3aQHU,         QHOHHblMH  MaTepHaJiaMH
                                                                   li
     OTBet.1aIDmHx  sa  coBepmeHHe       11BhlPO,[\HOe  pa3MemeHHe'
     onepaQHM  no  saKynKe  To­          /KOMnaHHR  no  npOH3BO,[\CT­
     Bapa/                               By  KOHQSHTpaTOB  cynoB
        127. buying  guide               "Cambe 11  Soup  Co"  t.faCTO
     PYKOBO,[\CTBO  no  3a�ynKaM         nOJib3yeTCR  HMSHHO  TaKHM
                                         pasMemeHHeM  peKJiaMHhlX
         128. buying  habit              OC>'bHBJISHHH/
     noKynaTeJibCKaR  npHBbltlKa
                                             4. cannibal  lze
         129. buying                     npOBO,[\HTb  TIOJIHTHKY  Map­
               information               KSTHHra,  KOP,[\a  O,[\Ha  H
     HH<pOpMaQHR  O  noKynKaX            Ta  �e  �HpMa  cneQHaJibHO
                                         BhlnYCKaeT  Ha  pb!HOK  HO­
        130. buying
               potential                 BytO  MapKy  TOBapa  B  TOH
     noKynaTeJibCKHH  noTeHQHaJI         �e  TOBapHOM  KaTeropHH,
                                         B  KOTOpOM  y  Hee  �e  SCTb
        131. buyout                      3apeKOMSH):\OBaBWHH  ce6R
     TTOKynKa  O,[\HOH  �HpMhl  APY­     Ha  pb!HKS  TOBap,  TSM  ca­
     rot\                                MblM  YMSHblliaH  cnpoc  Ha
        132,  buy  the                   Hero  B  noJib3Y  HOBOPO  TO­
              business                   Bapa  /o6bltlHO  npHBO,[\HT  K
    ocymecTBJIHTb  BhlXOA  Ha            pocTy  npH6blJISH  KOMnaHHH/
    HOBhlH  pbIHOK  C  Q8HaMH  60-           5,  canvassing
    Jiee  HH3KHMH,  40M  cymecT­         I/  onpe,l\eJieHHe  o6mecT­
    syromHe  Ha  HeM,  t.fTO6bl          BeHHoro  MHSHHH  nyTeM  on­
    o5o�TH  KOHKypeHTOB  �               poca;  2/  c6op  3aKasoa
    npHBJI0t.fbunOKynaTSJl9H  /B
    pO3HHt.fHOH  TOpPOBJIS/

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