Page 5 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 5

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                  A                          6. account  manager
                                          PYKOBO�TeJib  pa6oqeA
         1. AA  rating                    rpynnhl  KJIMeHTa  /B  peK­
     cpe�HecTaTMCTHqecKMM                 JlaMHOM  areHTCTBe/
     3pHT8JlbCKMM  peHTMHr:
     11p01..{eHT  ceMew  no  aceA            7,  across
                                                 the  board
     CTpaHe,  CMOTpeBlliHX  cpeA­         peryJIHpHM  e�eAHSBHafl
     H8CTaTMCT�qecKyro  MMHYTY
     KOHKpeTHOM  TeJienepeAaq:1-1        TeJienepeAaqa,  noHBJIHro­
                                         �MCH  no  OAHOA  H  TOM  �e
     CM. Average  Audience
                                         nporpaMMe  B  OAHO  H  TO
     Rat Ing
                                          �e  apeMH
         2. abnormal  Hagoo               CM.TalOlte  strip  show
     H0TMnMqHafl  peaKQMfl  ayAH­
     TOpHH  npo6Horo  noKa3a                 8. action  devices,
     TeJienporpaMMbt  Ha  cneQH­                 pi
     aJibHhIH  MyJibTHITJIHKaQHOH­        peKJiaMHNe  M3A0JIHfl  H
     HhIH  OJIMK  C  11MHCTepoM          npHeMN,  MCTTOJib3Y0Mhle
          P,
     Mary'  - B  OTJIMqHe  OT            A,Tlfl  ITOJiyqeHHfl  OTBeTHOM
     "norma I  Hagoo"                    noKynaTeJibCKOM  peaKQHH
     CM.TaKJtte  "Mister  Hagoo"          /B  npHMO�  noqTOBOM  peK­
                                         JiaMel
         3. above  the  line
                                             9. action  picture
     KpynHM  TBOpqecKM  �Mry­            H3O6paJKeHMe  /TOBapa/  B
     pa,  yqacTayro�M  a  C03Aa­
     HHH  KHHO�HJibMa  HJIH  TeJie­      ASMCTBHH
     BH3HOHHOro  peKJiaMHoro                 10. acquisition
     pOJIHKa  /aBTOP  CQeHapMH,                   budget
     pe�Hgcep,  npoArocep,  Be­          ASHemHMe  CPSACTBa      KOTO­
                                                               l
     ,ey�HH  aKTepl                      pNMH  pacnoJiaraeT  wMpMa
     CM.TaKJtte  key  talent             AJIH  npHBJieqeHHH  noKyna­
                                         TeJieA  nocpeACTBOM  npHMOH
         4. account
     3aKa3qHK,  KJIHeHT  peKJI8.M­       noqTOBOM  peKJiaMhl  H  peK­
     Horo  areHTCTBa                     Jla.Mhl  B  CPSACTBaX  Macco­
                                         BO�  HH�OpMaQMH;  peKJI8.M­
         5. account                      HhlH  6ro,rµteT  �HpMbl
            management
     PYKOBOACTBO  CJiy,ItOOH  HC­            11 •  ad
     nOJIHeHHfl  3aKa3OB,  pyKo­         peKJiaMHOe  O6'bRBJI8HHe
     BOACTBO  p�6oqHMH  rpynna­          /COKp.  OT  advertisement/
     MH  KJIMeHTOB  /B  peKJI8.M­        CM.Taue  advertisement
     HQM  areHTCTBe/                         12. ad  agency


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