Page 9 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 9

65. agency  network             6yKB6HH0-4Mq>pOBOM
     ceTb  areHTCTB                      CM. a I phamer I c

        66. aggregation                      74. alternate
     arrpera4Hff  pb!HKa  /COBMS­                 broadcasts,  pi
     meHMe  acex  cerMeHTOB              qepe,n;yIOm11ecH,  nonepeMeH­
     pb!HKa  B  e,n;MHOe  4eJIOe  M      HO  �MHaHCMpyeMhle  pa,n;Ho­
     paspa6oTKa  Toaapa  M               H  TeJ1enepe,n;a1rn.
     CTpaTerMH  MapKeTMHra  HC­              75,  alternate  media
     XO,D;ff  MS  aToro  4eJioro/
                                         HeTpa,n;M4MOHHhle  cpe,n;CTBa
        67. AIDA  model                  peKJiaMhl  /Hanp.,  nepe,n;a­
     q>OpMyJia  peKJiaMhl  11BHMMa­      qa  peKJiaMHhlX  06'b.RBJI6Hl1H
     HMe-MHTepec-�eJiaHMe-,n;eH­         B  caMOJf6Tax,  JIHq>Tax,
     CTBHe"  /aHrJI.  attentlon­         naysax  B  TSJieq>OHHhlX  pas­
     -interest-desi re-actlon/           rosopax/
        68. AIDMA  model                     76,  alternative
     q>OpMyJia  peKJia.Mhl  11BHHMa­              media
     HH6-l1HTepec-�eJiaHMe-MO­           aJibTepHaTHBHhle  CPSACTBa
                    11
     Tl1B-,D;6MCTBH6 /aHI'JI.  at­       MaCCOBOH  HHq>OpMa4MH,
     tention-Interest-desire­            pa,n;11ocTatt411M  11  ne4aTHhle
     motlv-action/                       Ms,n;aHHH,  np11Ha,n;J1e�amHe
                                         K  TaK  HaSb!BaeMOM  KOHTp­
         69. air-able
     TTOAXO.D;ffmHM  ,D;Jff  TpaHCJiff-  KYJibType
     411H  no  T6JI0BH,D;6HHIO  MJIH         77,  anchor
     pa,n;I-1O,  He  CJ!HllIKOM  saTff­  11ffKOpb",  60JiblllOM  H3B8CT­
     HYTb!H  11  T.n.  /o  MaTep11a­     Hhl£i  Mara3MH  B  TOprOBOM
     JJe/                                4eHTpe
         70,  al  1-you-can-                 i8,  anticipated
             afford  method                       fulflllment
     Bbl,D;6JJeHHe  MaKCHMaJibHO                  response  time
     B03MO�Hb!X  ,n;eHe�HhlX             BpeMH,  B  Teqe1rne  IWTOpO­
     cpe,D;CTB  Ha  peKJJ8.MHYIO         ro  qmpMa  BblITOJIHWl'  CBOH
    Ka.MnaHHIO                           o6H3aTeJibCTBa  nepeA  no­
                                         KynaTeJieM  /Hanp.,  nora­
        71,  allowance                   CHT  KynoH  HJIM  BLlllJieT
     CKH,D;Ka  c  4eHbl  /06bJqHQ
    npe,n;ocTaBJIHeMaH  onTOBhl-.        peKJiaMHblM  np113/  /B  npo­
                                         rpaMMaX  CTHMYJIHposaHMH
    MH  TOproa4aMI1  po3HJ1qHhJM/
                                         c6b!Ta/
        72,  alphameric
     6yKBSHH0-4Mq>pOBOM  /O  KO­             79,  anticipatory
                                                  groups,  pi
    ,n;e  Toaapa/                        rpynnbl  noTpe6MTeJieA,  K
     CM.Ta�e  alphanumeric
                                         KOTOphlM  XOTSJIH  6bl  npH­
        73,  alphanumeric                Ha,D;Je�aTb  KOHKpeTHble
                                         noKynaTeJIH

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