Page 13 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 13

22. basic                            31. benefit
              selling  Idea                        segmentation
     OCHOBHa.FI  KOMMeptieC}iaf!          cnoco6  cerMeHTHpoaamm
     l-1)1;8H                             phlH�a,  KOr�a  3a  OCHOB­
                                          HOM  KpHTepHH  6epeTC.FI
         23. 8-8  advertising
                                          pactieTHaR  noJie3HOCTb  TO­
     peKJiaMa  �JI.FI  npe�npMHMMa­       Bapa  MJIM  ero  CBOMCTBa;
     ·reJieti
                                          cerMeHTa�MH  pbIHKa  no
     CM. business  adverti­               "KatieCTBaM  TOBapa"
     sing,  business-to-busi­
     ness  advertising                        32,  better  business
                                                   bureau
         2 4 •  8 - 8  ye I I ow          6ropo  co�eMcTBH.FI  no  yJiyq­
              pages
     cnpaBOtIHHK  �ff  peKJiaMO­          rneHMro  �eJIOBOM  npaKTHKH
     �aTeJieM  Ha  cq,epy  npe�npH­          33,  bi-weekly
     HHMaTeJiett  /BnepBhle  Bhlnyc­      H3�aHMe,  BhlXOAHmee  pas
     THJia  q,1-tpMa  Nynex  B  I985      B  �Be  He�eJIM
     ro,rzy  B  CIIIA/
                                             34. Big  Blue
         25,  beautician                  "Cv:IHMH  rMraHT",  npO3BM­
     KOCM8TOJIOr,  pa6OT�MK  KOC­         me  KOMnamm  I BM
     M8THtI8CKOro  caJIOHa
                                             35,  big-event
         26. beauty  aids                         marketing
     KOCM8TMtI8CKH8  TOBaphl                      strategy
     CM. beauty  products                 CTpaTerMff  MapKeTMHra,
                                          nocTpOeHHaR  Ha  YB.Fl3Ke
         27,  beauty  products            peKJiaMHOH  KaMTiaHHM  C
     KOCM8THtI8CKMe  TOBaphl              KpynHhlM  coohlTHeM  B  KlJib­
     CM. beauty  aids
                                          TypHoA  M  oomecTBSHHOM
         28. bell  cow                   JitM3HM
     "q>JiarMaH"i  TOBap  q,MpMhl,           36,  big  name  brand_
     Jiv:l�MpyromMv:1  Ha  phlHKe
                                          M3B8Cll'Ha.FI  MapKa
         29. below  the  line
                                             37. Big  six
     JI9PKO  3aMeH.Fl9Ma.FI  q,Mrypa,    "BOJiblllaJI  rnecTepKa"  /eB­
     ytiaCTByromM  B  C03AaHHH
                                          poneHCKHe  aBTOMOOHJibHhle
     Kv:IHO<pHJibMa  HJIM  TeJieBM-      �MpMhl,  npOH3BO�Me  Ma­
     3MOHHOro  peKJiaMH9ro  po­          JIOJIHTpru:tKM:  Ford,  Flat,
     JIMKa;  T8XHMtI8CKHM  nepco­         Europe,  Volkswagen,
     HaJI  /ocaeTHTSJib,  rpHMep
     H  T.n./                             Peugeot,  Opel,  Ren�ult/
                                             38. Big  Three
         30,  belt
                                u         "BoJiblliaJI  TpoiiKa"  I/  CM.
     /B  ClllA/  reorpaq,MtISCKHH
     TIO.Fie,  3OHa                      TaKJite  "Detroit  Troika"
                                         /a.MepMKaHCKMe  aBTOrMraH­
                                         Thl,  pacnOJIOJiteHHbie  B  ,neT-
                                   -I2-
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