Page 15 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 15

55. boomers                         61. brainstorming
     ,n;eMorpaqiHqecKaR  rpynna           11MO3POBOH  WTypM",  cnoco6
     JIID,D;8M,  po,n;HBlliHXCR  B  noc­  peweHHR  ,n;eJIOBOH  sa,n;aq11
     Jl8BO9HHO8  ,n;ecRT�9THe            COBM8CTHhlM11  ycHJIHRMH
     CM. baby  boome rs                  cne4HaJIHCTOB  B  pa3Hh!X
                                         O6JiaCTRX
         56. border)  lne
              customer                       62. brand
     "norpam1qHh!11 11   no Kina TeJib   TOBapHaH  MapKa;  Mapoq­
     /T.e.  HeycTOI1qI,1Bh!H  KJIH­      Hh!H  TOBap
     eHT/
                                             63. brand  adverti­
         57. borax                                sing  expenditure
     TOBaphl  HH3KOro  KaqecTBa          3aTpaThl  Ha  peKJiaMY  Map­
     B  npeTeHQHO3HOl1  ynaKOB­          RH  1MapoqHoro  TOBapa/
          11
     Ke  / Borax 11   - q>HpMeHHOe
     Ha3BaHHe  ,n;erneaoro  cT11-            61t.  brand
     paJibH0ro  nopornKa/                         awareness
                                         OCB9,D;OMJI8HHOCTb  O  MapKe
         58. borrowed                    HJIH  Map04HOM  TOBape
              interest  spot
                                             65. brand-conscious
     peKJiaMHhll1  TeJieBH311OHHhll1     /o  ITOTpe6HTeJie/  CTpeMR­
     pOJIHK,  CHRThlH  no  npHHQH­
     ny  "3aHMCTBOBaHHOro  HH­           �HHCR  K  npHo6peTeHHID  Ma­
                                         pOqHoro  TOBapa
     Tepeca",  T.e.  TaKHM  oo­
     pa3oM,  qTo  ero  cIOJKeTHM             66. brand  equity
     JIHHHR  KaJK8TCfl  He  OTHOCR­      4eHHOCTb  Mapoqttoro  TOBa­
     �9HCR  K  peKJiaMHpyeMOMY           pa  /B  rJiasax  nOTpe611Te­
     TOBapy                              JIH/
         59. bounceback                      67. brand-extension
              offer                                (branding)
     Toproaoe  npe,IVIO*eHHe,            npHCBO9HHe  �HpMOH  HOBO­
     npe,n;noJiararo�ee  noaTop­         MY  Toaapy  y'K.e  cy111ec'l'BY10-
     HyID  IlOKYTIKY  C  npe,n;ocTaB­    �eti  MapKH
     Jlfl9MOl1  8THM  npe,IVIogeHH8M     CM,TaKJKe  franchise  ex­
     CKH,D;KOH  /Hanp.,  KYilOH  Ha      tension
     np1,1O6peTeHHe  co  CKH,D;KOH           68. brand  histort
     oqepe,n;HOH  e,n;HHHQhl  TOBa­                   11
     pa/                                  "611orpa<pI.1R  TOBapHOH
                                         MapKH
         60. boutique
     He60JiblliOe  peKJiaMHOe                69. brand  image
       i
     ar eHTCTBO,  OKa31,IBaID�ee         o6pas  MaQKH  /o6pas,  �a­
                                         KpenHBWHHCR  3a  MapKOH  B
     ycJiyr11  npeHMy�eCTBeHHO
     TBOp40CKOPO  xapaKTepa              CO3HaHHH  noTpe6HT9Jifl/
                               li
     "pekJiaMHOe  aTeJibe  MO,D;'            70. brand  Image
                                                  campaign
                                   -I4-
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