Page 17 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 17

noKynaTeJiro  CASJIKa  B  cJiy­          96. bubble
    qae,  ecJIM  OH  CTaHeT  TTOA­       pas,eyBaHMe  4eH  /rJiaBHhlM
    nMcqMKOM  KaKOPO-JIMOO  H3-          o6pa30M  Ha  noTpe6MTSJibC­
    AaHHH  MJIJ.1  qJieHOM  KJiy6a,      KMe  TOBaphl  illMpOKOI'O
    Hanp.,  6ecnJiaTHaH  rpaM­           cnpoca/
    nJiacTMHKa  npM  BCTYTTJI8Hl1M
                                             97. buck tag
    B  KJiy6  JIID6MTSJISM  rpaM3a­      aAPSCHafl  HaKJISMKa  Ha
    m1c11/
                                         peKJiaMHOM  OTnpaBJISHMM
        88. broad  business              tB  npHMOH noqTOBOH  pe­
             philosophy                  KJiaMe/
    �MJIOCO�Mfl  MapKSTMHI'a
                                             98. budget
    CM.TaIOKe  marketing  con­           C  A0ill0Bh1Ml  TOBapaMl1
    cept
                                         /OOhl4HO  O  Maras11He/
        89,  broadcast                       99. budget
             advertisement
    OO'bRBJISHMe  pa'AMO- l1JIM                   conscious
    TeJieBe�aTeJibHOH  peKJiaMhl         CTp0Mfl�MHCR  K  SKOHOMM!r1
                                         /o  noKynaTeJie/
        90,  broadcast  ban              CM.TaK�e  value  cons­
    sanpeT  Ha  nepeAaqy  peK­           cious
    JiaMhl  KaKOI'O-JIMOO  TOBapa
                                             100. budget
    no  paA110  M  TSJISBMASHMID                   engineer
    /Hanp.,  Ta6aqHblX  11s.n.e­         6yxraJITep-KOHTPOJiep  lr1C­
    Jiv1ti/
                                         noJIHSHHR  CMSThl
        91. broadcast                        101. build
             distribution
                                                   a  brand
    pacnpocTpaHeHMe  Be�aTeJib­          ycnemHo  cosAaTh  1r1  npo­
    HhlX  nporpaMM.
                                         ,D.aBarb  Ha  PhlH�e  HOByro
        92,  broadcast                   MapKy
              Industry
     c�epa  CPSACTB  TeJie- J,1              102. bui Id-up
    pa,D.J.10B e�aHMR                              approach
                                         cnoco6  onpe,n.ene,m.tt  no­
        93,  broadsheet                  TSH4HaJia  COhlTa  KOMnaHlr1H
    KpynHO�OpMaTHaH  JIMCTOB­            Ha  OCHOBe  no�Cll0Ta  06'be­
    Ka                                   Ma  saKynK11  T_oaapa  cpe.n.­
     CM.TaIOKe  broadside                HHM  noKynaTeJieM  lr1  YMHO­
                                         geHWI  STOH  411�phl  Ha  q11c­
        9lt,  broadside                  JIO  noTeH4MaJibHblX  noKyna­
    KpynHO�OpMaTHaR  Jll1CTOBKa          TeJieti
     CM. broadsheet
                                             103,  buil�-ln  pro­
        95,  brown  goods  pi
                                                   duct  advantage
                           11
    /pasr. /  ",n.epeBRm1rn ,            np11cy�ee  TOBapy  npe1r1My­
    T.e.  M808Jlb  /B  p03HMq­
     HOH  TOprOBJie/                     �ecTBO  /nepe.n.  aHaJior11q-
                                   -16-
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