Page 22 - ENGLISH-RUSSIAN MARKETING DICTIONARY
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38..lBJIHeMoe  CBOHCTBO  TO­        ASMOrpaq,HqecKHX  HJIM  ncM­
     aapa  /B  peKJia.Me/                xorpaq,11qecKMX  napa.MeT­
                                         poa/
         37. classic
     TpaWi4HOHHhill  /l1/IR  KOH­            45. clutter
     Kp0THOI'O  pbIHKa/  TOBap            "IIIYM",  MHOroq11cJieHHhle
                                         peKJiaMHble  O6'hRBJI0HMH,
         38,  classified
              (classified  ads)          CJISAYIDmMe  OAHH  sa  �pyrHM
     py6pH4HaR  peKJia.Ma  B  ne­        /B  T0JI0BH3HOHHO�  peKJia­
     qaTHOM  113'AaH.HH                  Me/
     CM. classified  adverti­                46. coffin  case
     sements.                            "rpo6",  �JIHHHafl  HM3Kafl
                                         MOp03HJibH8JI  Ka.Mepa-npH­
         39,  classified
             advertisements,             JiaBOK  /B  p03HMqHQH  TOp­
             pi                          I'OBJie  npo�OBOJibCTBeHHhl­
     py6pH4H8JI  peKJia.Ma               MH  TOBapaMM/
     CM. classified                          47. cognitive
                                                  dissonance
         40. clone
     HMHTa4HH  TOBapa  /O6blqHQ          noKynaTSJibCKafl  Hey�OBJie­
     Mapotrnoro/                         TBOpeHHOCTb  TOBapOM
     CM. copy-cat                        /nocJie  coaeprueHMH  noKyn­
                                         KH/
         41. closed-circuit
     /o  TenenporpaMMe/  orpa­               48. coined  brand
     H11qeHHoro  npHeMa  /06hNHO                  name
     nepeAaromwrcH  no  Ka6enb­          opHrHHaJibHOe  /npH�aH­
     HOMY  T9JI9BHA9HHID/                HOe/  Ha3BaHMe  ToproBOH
                                         MapKH  /Hanp.,  crisco/
         42. closed
              corporation                    49. cold  call
     "saKpbITaR"  q,�pMa  /q,HpMa,       npHeM  MapKSTHHra,  KOr�a
     aK4HH  KOTOpOH  HaXOMTCfl           noKynaTeJiro  cpasy  xe
     B  pyKax  H0CKOJibKHX  BKJI�-       npe�naraeTCH  KaKaR-To
                                                                  11
     4HKOB-AHP0KTOpOB  H  He             CASJIKa,  6es  npeABapHTSJib­
     npOAaIDTCfl  H�  �Hp.71e/           HOro  "npe'ACTaBJI0HHfl
                                                        1
                                         npO�QHM,      1 JI060BOH
     CM. closely  held  corpo­
     ra t I on                           npHeM"
                                             50. column  inch
         43. closely  held
                                         AIDHM  neqaTHoro  cTon64a,
              corporation
     "saKpbITaH"  qJHpMa                 pacqeTHaR  ero,iHMQa  peK­
                                         Jia.MHoro  MSCTa  illHpMHOH  B
     CM. closed  corporation
                                          I  g Ton6e4  H  BhlCOTOH  a  I
         44. cluster                     'AffHM
     noKynaTeJibCKaR  rpynna
     /onp0A0Jifl0TCfl  Ha  OCHOBe            5 1 •  comb i n e d
                                                  market  coverage
                                   -21-
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