Page 27 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 27

corJiarnemrn  o  KDOPAI1rnaqvm          121. convenience­
    yciun1i1  B  ccpepe  �McTp1-16y­               meal
     q1111                               nonycpa6pMKaThl  /cerMeHT
                                         phlHKa/
         115. contribution
              margin                         122. convenience
    sanac  np1-16bln1-1;  Ben1-1qMHa               merchandise
    np116bW11,  He  3aBMC.fII]la.fl  OT   TOBaphr  noace�HeaHoro
    KDne6aHMH  ce6ecTOMMOCTM             cnpoca
    TOBapa
                                             123,  conversion
        11 6.  cont ro 1 I ed                      rate
              circulation                ITOKa3aT0Rb  npMBneqeHMfl
    /o  neqaTHOM  M3�aHMM/  C            noKynaTeneA  B  �ByxcTy­
    orpaHMqeHHhlM  TMpaJitOM,            neHqaTDM  MapKeTMHre
    npe�Ha3HaqeHHhlH  WI.ff  ys­         /T.e.  npo4eHT  RID�eH,  co­
    KOH  rpynnhl  RMQ  /npe�cTaB­        BepillMBlliMX  BTOpOH  mar
    R.fleT  OC06b1H  MHTepec  �Rfl.      nocne  TOPOi  KaK  OHM  c�e­
    peKRaMO�aTeReH,  T.K.  Ha­           RMH  nepBhlM/
    QeReH  Ha  KOHKpeTHYJO  ay�M­        CM. two-step  marketing
    TOpMIO
                                             12'4.  co-op  ads
        117. controlled                  COBMSCTHble  peKRaMHhle
              distribution               06'b.fBReHMfl  o6meHaQHOHMb­
    pacnpocrpaHeHMe  B  KOHTpo­          HhlX  peKRaMO�aTeneH  H
    n1-1pyeMblX  ycnOBMflX               MSCT.HblX  p03HMqHblX  TOproa­
                                         QeB  /nepBhle  peKRaMMPYIDT,
        118. control  side
    KOHTPORbHaJI  rpynna  norpe-         4TO  KynMTb,  BTOpble  - r�e/
    61-1TeneH,  KOTopoH  npe�na­            125. co-op
    raeTC.fl  craphlH,  HeycoBep­                  advertising
    rneHcTBOBaHHMH  TOBap  /KJIM         COBMSCTHaJI  peKnaMa  npOM3-
    cTapaR  �opMa  ero  peKnaMM­         BO�MT9R.fl  M  p03HH4HOPO
    poBaHMH/                             TOproBqa  /c  COOTB9TCTBYID­
                                         mMM pas�eneHHeM  3aTpaT
        119. controversial               Ha  peKRaMY/  /B  peKRaMe
              advertising
    peKRaMa,  npaBOMepHOCTb              Ha  p03HH4HYID TOprOBRID/
    KOTOpOH  no  TeM  KJIM  MHHM         CM. coope rat I ve  advert i.-
    coo6paJiteHMHM  npeACTaBM­           s Ing
    eTCfl  COMHMTSRbHOH                      126,  co-op  chain
                                         ceTb  p03HMqHblX  TOproaqea,
        120. convenience                 COBMSCTHO  3aKYITaIDlllHX  TO­
              goods
    TOBapbl  ITOBC8�H9BHOro              Bap  y  OITTOBhlX  ToprOBblX
    cnpoca  /Ta6aK,  MhIRO,  ra-         cpMpM;  "ToprOB0-3aKynoq­
                                         Hble  KOOnepaTMBbI"
    3eTbl  M  T.n./
                                         CM,  cooperative  chain

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