Page 30 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 30

158. coupon                     Ha4aJIOM  nepe�aq:11,  B  KO­
     KynoH  /Toproabli1  cepTMWM­        TOpOM  WMryp11pyeT  �pyroti
     KaT,  'AaIDil.ll1M  ero  BJia�eJib­  Toaap  Toro  ]Ke  peKJiaMo�a­
     UY  npaBO  Ha  CKMgKy  C  �e­       TeJIR,  TaK,  eCJI:11  KOMITaHl1R
     Hhl  onpe�eJieHHoro  TOBapa         "Phi Ii p  Morr i S  11   Bh!CTyrra­
     HJIM  'A8H9]KH09  B03Harpa.JK�e­    eT  cnoHcopoM  WYT60.JibI--10ro
     HM9  B  cnyqae  ITOKYITKM  TO­      MaT4a,  TO  rrepe�  HaqaJIOM
     aapa/                               ero  TpaHCJIR�MH  B  SWl1P8
                                         ITORBJI.ff8TCH  peKJiaMa  Han11T­
         159. couponing
     HCITOJlb30BaHl1e  KYITOHOB          Ka  "7-Up",  B  TO  BpeM.ff
     AJIR  nonyqeH:11.ff  CKM�K�  np:11   KaK  B  caMOM  TpaHCJlfl�:1111
     noKynKe  onpe'AeJieHHo:11  Map­     �11ryp11pyeT  peKJiaMa  ,mJyro­
     KM  TOBapa                          ro  TOBapa  STOM  �e  �MpMhl,
                                                              r 1 1  •
                                         ITMBa  "M i I I e r  B e e   B
         160. coverage                   sTOM  cnyqae  pe1waMa  "7 -
     OXBaT  ay�MTOpMM;  30Ha             -Up"  RBJIReTc.ff  "rrpm�enoM."/
     �eMCTBir-1.ff  /peKJiaMhl/
                                             167,  creative  (crea­
         161. coverage                             tive  adverti­
     noKphlTir-10  TOBapoM,  COOTHO­                sing)
     lli9HM8  M9]K�  HaJIIr-14HhlM  TO­  TBOp4eCKa.FI  CTOpOHa  peKJia­
     sapOM  M  3aKa3HW  TOBapOM          Mhl'  peKJiaMHhie  VI�eM
     /Bhlpa.JKaeTC.ff  B  npOQ9HTaX/
     /B  p03HHqHOM  TOproBJie/               168. creative
                                                   director
         162. coverage  area             TBOpqecKl1M  �HpeKTOp  /B
     Teppl1TOpMR  OXBaTa  /peK­          peKJiaMHOM  areHTCTBe/
     na.MHhlM  cpe�CTBOM/
                                             169. creative
         163. coverage  check                      management
     1poaepKa  ITOJIHOThl  OXBaTa        PYKOBO'ACTBO  TBOpqecKOH
     1y�:t1TOp:t1H                       cJiy�60M  /B  peKJiaMHOM
                                         areHTCTBe/
         164. coverage  error
     )lliM6Ka  BCJ10'ACTBl1e  H9ITOJI­       170. creative-only
     HOro  OXBaTa  peKJiaMHOM                      agency
     1Y'AHT0pHH                          cyry6o  TBOp4eCKOe  peK­
                                         JlaMHOe  areHTCTBO  /T.e.
         165. cover  girl
     �OTOMO'A9Jlb,  06hlqHQ  ITORB­      areHTCTBO,  He  saHHMaro­
     Jlf.IDil.laRCR  Ha  o6JIO�Ke  ]Kyp­  �eec.ff  l1CCJ19�0BaHMRM:tlf  11
     HaJia  /B  neqaTHOM  peKJia­        pa3M0Il.l0Hl18M  peKJiaMbI/
     Me/                                     171. creative
                                                   people
         166. cowcatcher
     "npm�en"  /peKJiaMHhlti  po­        TBOp40CKl10  pa60THMKM
     RMK  O  Ka.ROM-JIH60  TOBape,           172. creative  re­
     �eMOHCTpHpyeMhlM  nepe'A                      view  committee


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