Page 33 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 33
/cerM8HTaJ..tHR/ pbIHKa /Ta pacnpOCTpaHeHHe HOBHHKH
KH8 KaK aospacT, non, /npOJ..t8CC OCB08HHff HOB0-
ceMeMttoe nono�eHHe, 06- 110 TOBapa noTpe6HTeReM/
pas *H3HH, �oxo� H T.n./
25. direct
17. derived demand headline
npoH3BO�HbIM cnpoc / cnpoc peKRaMHhIM 3aPOROBOK C
Ha TOBapbl npOMhllllR8HHOl'O npRMhIM o6pa.Jl{8HH8M
Ha3Ha48HHff, 3aBHCffmHH OT 26. direct mail
cnpoca Ha COOTB8TCTByio
npRMaff TI04TOBaff peKnaMa
mHe noTpe6HT8RbCKHe TO
Bapbl/ 27. direct-mail
advertisement
18. descriptive
brand name 06'hfIBR8HHe npHMOH TT04TO
�eCKpHTTTHBHOe Ha3BaHHe B0H peKRaMhl
TOBapHOil MapKH /Hanp., 28. direct-mailing
"Kent·ucky Fried Chicken" oTnpaBneHHe npHMOM noq
- "*apeHaH KYPHJ..ta no- TOBOH peKRaMbl
-KeHTYKCKH"/
29, direct-mail
19, detailing 1 is t
geTaRH3aJ..tHff /TOBapa/, am>eCHb!M cn�COK .z:µff npR
nogpo6Haff HHWOpMaJ..tl1ff 06 MOH TI04TOBOH peKRaMbl
l1CTIOJib30BaHHH H CBOMCT
BaX 'l'OBapa 30, direct-mail
sampling club
20. Detroit Troika WH2Ma, saHHMruomMcff npH
"BOJiblllaff TpOMKa" MOH TT04TOBOH peKnaMOH H
CM. Big Three paccb!RaIDmaH KRH8HTaM
npo6Hble o6pa3J..thl TOBapa
21. development
marketing 31. direct
npo1..tecc npeapameHHff nac marketing
CHBHoro /nOT8HJ..tHMbHOl'O/ npffMOH MapKeTHHI'
cnpoca B aKTHBHhIM CM.TaK*e direct-respon
se marketing
22, differential
brand advantage 32, direct premium
OTRH4HT8RbHOe npeHMYII(8- npHMoe aosHarpa.JJ�eHHe
CTBO MapKH /peKJiaMHblM npH3, Bpyqae
23. differentiated Mb!M npH noKynKe Ha Mee
merchandise Te npo�ruxH/
MHgHBHgyMH3HpOBaHHb!M 33, direct-response
TOBap advertlsln 9
24. diffusion of peKJia.Ma TTOCb!ROqHQH TOp
innovation l'OBJIH ! npe�nonaraIDmaH
npHMOH OTBeT a;qpecaTa
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