Page 37 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 37

17,  entrant                        25. event  management
     BbICTyna10111Hti  Ha  phlHKe        opraHH3aUMH  cneUHMbHhlX
     Bn�pBbre'  BnepBbie  BhlXO,lVI­     MeeonpHHTHM  B  O6�eCTBeH­
     l�l1I1  Ha  pb!HOK                  HOH  ltH3HH  �RH  CO3�aHHH
                                         npHBReKaT9RbHOro  o6pa3a
         18. entry
     HOBHHKa  Ha  pbIHKe  /o  TO­        �HP�  a  rnasax  noTpe6H­
     Bape/                               Tenew
                                             26,  event  marketing
         19. entry  form
     6naHK  )VI.ff  yqacTHH  B  Ka­      CTpaTerHH  MapKeTHHra,
    KOM-TO  peKRaMHOM  Mepo­             onHpa101qaHCH  Ha  "npHBH3-
    npHHTHH  /noTepee  H  T.n./          Ky"  peRRaMHOH:  RaMnaHHH
                                         K  KaKOMy-nw6o  COC>bITHIO  B
        20,  Enviro-Spray                OC>llleCTBSHHOI  EH3HH
             System
     HOBaH  TeXHOnorHH  H3rOTOB­             27,  executive  gift
    neHHH  HeroproqHx  SKOROPH­          no�apoK  OT  �HpMbl  OTBeT­
    qecKH  qHcThlX  asposoneA            CTB9HHOMY  pa6oTHHKY  �Hp­
                                         Mbl-3aKa3q1,rna
        21. envl  ronmental  ly
             safe  (product)                 28. exhibition
    SKOROrHqecKH  qHCThrn  /TO­                   goods,  pi
    aap/                                 o(5pa3Qbl  TOBapoB  ,IVIH  BbIC­
                                         TaBKH,  BbICTaaoqHble  o6-
    CM,  env I  rosafe
                                         pa31.,lhl
        22. envlrosafe
                                             29. ex·1 t  pol 1
              (product)
    SKOnOrHqecKH  qHcTIDl  /TO­          onpoc  spHTeneA  nocne
    Bap/                                 npocMOTpa  KHHO�HnbMa
    CM,  environmentally                     30. excluslvlty
    safe  {product)                      HCRJIIOqHTenbHOe  npaao
                                         /npe�OCTaBnHeTCH  Tene­
        23. escalating
             refund  offer               KOMnaHHeH  peKRaMo�aTen10
    Toproeoe  npe,IVIOEeHHe  o           H  38.RnroqaeTCH  B  TOM,
    BblnnaTe  �0HelKHOro  BO3Ha­         qT2  ero  TO�ap  e�HHCTBeH­
    rp�eHHH  "no  HapacTruo­             Hhllf  H3  STOH  TOBapHOH  Ra­
    llleti",  TO  eCTb  B  OC>'beMe,     TeropHH  peRRaMHpyeTCH  B
    yaenHqHBaIOllleMCH  C  K�00          onpe�eneHHoti  Tenenpor­
    oqepe�HOH  TIOKYTIKOH  TOBa­         paMMe/
    pa                                       31,  exposure
                                         B03�eHCTBHe;  ROHTaKT  co
        24. established
             product                     cpe�cTBaMH  �eKnaMbl  H  ea­
                                         MOH  peRnaMOH
    sapeKOMeH�OBaBrnml  ce6H
    Ha  pb1HK0  TOBap                        32,  exposure
                                                  opportunity



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