Page 42 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 42

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     06CJIY)KMBaHMJI                     BJI3h!Ba!OII(aff  CB0!1  TOBap
                                         noTpe6MT8JIIO
         18.  g  rading  factor
     npM3HaK  copTHOCTH                      5. heavy  buyer
                                         TTOCTO.ffHHhJM  aKTl1BHblM  no­
         1 9  .  G re  a t  Y e 1 1 ow
              Father                     KynaTSJib
                              (
     "BOJibllIOM  JKSJITbIM  OTeI. ",        6. heavy  user
     npo3BMII(S  IWMITaHHM  II Kodak  11   fl0Tpe6JI.ff!OII(l1M  TOBap  qacTO
                                          l1  B  60Jibllll1X  KOJll148CTBaX
         20. gross  markup
     p03HMqHaJI  Ha4eHKa  /pa3-          /o  noTpe611TeJie/
     HH4a  MSJK,IJ,  OITTOBOH  l1  p03-      7. hidden  offer
     HHqHQH  4eHOH  TOBapa/              CKpb!TOe  KOMMep48CKOe
                                          rrpe,rvioJKeHvi:e
         21. growth
              industry                    CM,  buried  offer
     6ypHO  pa3Bl1BaIOmaHcJI  OT­            8. high-end
     paCJib  rrpOMhilJISHHOCTH            6oJiee  goporaH  qacTb  rroo­
                                         gyit41111  /o  rrpo,u,yK4v111  Ka­
         22.  g rumpie
              ( g rown-up                 KOH-TO  npOl13BOgCTB8HHOM
              mature  person)             cqiephI/
     /JKapr./  B3pocJioe  HaceJie­           9,  hi g h-profile
     HMe                                         company
                                         q>11p�a  c  xopornei1:  perryTa-
                    H                     411e11,  l1HTSHCl1BHO  BS,IJ,­
                                          II(aJI  peKJiaMHYIO  KaMITaHMIO
                                              10. hi g h-traffic
         1. hair-care
             products,  pl                        editorial  page
     npo,u,yKThl  ,rµin  yxo�a  3a        qacTo  rrpocMaTpMBaeMaH
     BOJIOCaMH                            qHTaTeJIJIMl1  pegaK4l10HHaJI
                                          ITOJIOCa
         2. hands-on,
             how-to  seminar                 11. hi g her-risk
     peKJiaMHhlH  CSMMHap  C  �e­                  customer
     MOHCTp�HeM  TOBapa  B                KJil18HT  "rpynrrhl  pMcKa"
     �ettCTBHH  H  o6yqeHMSM  era         /B  OTHOlli8HHl1  nJiaTeJKecno­
     HCITOJib30BaHl110                    co6HOCTl1/
                                              12.  historical
         3,  hard  goods
     11TBSPWif8  11   TOBaphl  /Me6eJib           data
     11  aJieKTpoohITOBhle  rrpH6opw      �aHHhle  O  pesyJibTaTaX
     /B  p03HMqHQH  TOproaJie/            rrpe�eCTBY!OII(MX  peKJiaM­
                                         HhlX  KaMrraHMH  l1  MeporrpMH­
         4. hard-sell                     THfi  no  CTMMYJIHpoaaHl1IO
             advertising                  C6hlTa  /B  rrJiaHHpOBaHMM
                                          peKJiaMHOH  KaMrraHHM/
                                    -41-
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