Page 45 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 45

18.  lnformercial                pa3M8�8Hl1.fl  Ha  TTOJIKe  B
     peKJiaMHblil  pOJIMK,  c,n;eJiaH­    Maras11He
     HbJM  "no,n;"  vrnqiopMal\MOHHOe         26,  installed  base
     coo6meH11e·  /B  TeJie- 11  pa­
     ,n;vi:opeKJiaMe/                     TTOJib3OBaT9Jll1  KOMnbIOTepa­
                                          MM,  CBH3aHHble  C  onpe,n;e­
         19.  in-house                    JieHHOtt  �11pMOM  ,IVIH  ,IJ;a.Jlb­
     I  o  ,n;eJJOBbIX  onepaQ11Hx/       H9MllllX  noKynoK  /nporpaM­
     BHyTpMqiMpMeHHble,  CBOMMM           MHoro  06ecneqeHJ1H  11JI11
     CMJiaMM                              ,D;OTTOJIH11T8JlbHblX  ycTpOMCTB
         20,  In-pack                     K  KOMnbIOTepaM/
     BHYTPM  ynaKOBKM,  npo,n;a­             27,  instant
     BaeMOM  BM9CTe  C  TOBapOM                   product  prize
         21.  inpack  event              np113,  epyqaeMblH  noKyna­
     np11BJie4eH11e  noKynaTeJieM        TeJIIO  Ha  MeCTe  noKynKM
     nocpe,n;CTBOM  "npHMOro                 28. instant-win
     np113a"  B  ynaKOBKe  BM9CTe                 game
     C  TOBapoM  /O,D;HO  113            MOMeHTa.JlbHa.H  JIOTepe.H
     cpe,D;CTB CTl1MYJI11POBaHJ1H        /yqacTHMK  TOT4ac  �e  no­
     CC>blTa/                             JiyqaeT  np113/
         22,  insert                         29,  Institutional
     peKJiaMHblM  BKJia,IJ;,                      campaign
     BKJieHKa  /B  neqaTHOe  113,IJ;a­   Ka.MnaHJ1H  npeCTilllHOH  peK­
     HMe  l1Jll1  ynaKOBKY  TOBapa/      JiaMbl
         23.  inserts,  pi                   30. in-store
     O,D;HO  113  cpe,n;cTB  np11BJI9-            display
     qeHl1.fl  BHJ1MaHl1.fl  TeJie3pl1-  BHyTpl1Mara311HHa.H  SKCTIO-
     TeJieM,  3aKJII04aIO�eecH  B        311411.fl
     "oqiopMJ1eH1111"  peKJiaMHoro
     pOJIMKa  KaKOH-TO  l1HTepec­            31. in-store
     HOM  l1H�OpMaQ11S1/Hanp.,                    promotion
     Ml1Hl1-Bl1KTOp11Ha,  Kor,n;a        Meponp11.HTHH  no  CTJ1MyJI11-
     Bonpoc  sa,n;aeTCH  nepe,n;         poeaH11IO  C6b1Ta,  npOBO,n;M­
     peKJia.MOH,  a  OTBeT  Ha  He­      Mble  B  Maras11He
     ro  sByq11T  nocJie  Hee/               32,  instruction-
         24. inset                                -recipe  booklet
     peKJia.MHblH  BKJia,IJ  l1Jll1      HHCTpyK411H  no  SKCnJiyaTa-
     BKJ19HKa  /B  neqaTHOe  113-        41111  KyxoHHoro  o6opy,n;oea­
     ,n;aHMe/                            HHH,  B  KOTOpOH  ,D;a.IOTC.fl
                                         pe4errTbl  np11rOTOBJ18Hl1.H
         25.  in-shelf                   C>JIIO,D;
              display
     pe:irnaMHb!M  TTJiaHrneT  AITH          33,  integrated
                                                  plan

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