Page 44 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 44

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      TaTb,  T.e,  o6ecneqHBaTb            CM. chain  store
      ycTOW4MBb!M  C6b!T  TOBapa/
                                               10. inderect
          ).  imeortant  I tern                    headline
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                                           sasyaJiwposaHHb!M  o6paII(e­
          4. (be)  in  business           HMeM
              (In  smth)
      /JAM.eTb/  6oJihmMe  sanacu              11,  Industrial
      KaKorO-JIJ.160  TOBapa  /B                   advertisement
      p03HJ.14HOfi  TOprOBJie/             peKJiaMHOe  06�.FIBJieHMe  Ha
                                           c�epy  npoMbllJieHHoro
          5,  Jmage  marketing            npOH3B0,lJ;CTBa
      HCTIOJlb30BaHH6  3Ha.M0HMTOC­
      T8H  .rµI.FI  peRJIB.Mb  TOBapa,         12,  Industrial
      "MMH,rµt·  MapKeTMH r"                       advertiser
                                           peKJiaMo,n;aTeJib  Ha  c�epy
          6. Incentive
      peKJia.MHaH  npJAM.aHxa,  npeA­      npOMbllJISHHOro  npOJ.13B0,D;­
      naraeMaH  noxynaTeJiro  6ec­         CTBa
      nJiaTHO  npM  npwo6peTeHMM               13,  Individual
      ru>yror6,  6oJiee  AOporo­                   advertising
      CTO.FI�ero  TOBapa;  TOpro­          peKJiaMa  OT HMSHH  qacTHO­
      Bbll1'.  np:113                      ro  JIHJ..ta
          7,  Incentive                        14,  industrial
              overlay                              goods
      ,lJ;OTIOJIHHT0JlbHM  /K  OCHOB­      TOBapb!  npOMhllSHHOro
      HOH/  nporpaMMe  CTHMYJIMpO­         HasHat1eHH.FI
      saHM.FI  c6b!Ta  /Hanp.,  npo­
      se,n;eHMe  JIOTepew  B  AOTIOJI­         15,  Industrial
      HSHMe  K  nporpaMMe  BblnJia­                marketing
      Tbl  ,n;ettexrnoro  so·sttarp�e­     npo,n;ruxa  Ha  npOMbllJieHHOM
                                                      P,
      HM.FI  sa  IlOKynxy/                 pb!HK6j   11I1 OMbllllJ0HHb!tl
                                           MapKSTHHr'
          8. incentive
              program                          16. Industrial
      nporpaMMa  KOHKPSTHb!X  Me­                   spec I a lty
      ponpM.FITMfi  no  cTJAM.yJI:11posa­           catalogue
      mno  c6b!Ta                          cne1..tHaJIH�HpOBaHHhrn  npo­
                                           MbII6HHb!H  KaTaJior
          9,  Independent
              store                            17,  information
      aBTOHOMHb!H  MaraswH;  ocy­                   f I oat
      �eCTBJI.FIID�m1  CBOM  TOpro­        speM.FI,  KOTopoe  Heo6xo,D;H­
      Bble  onepa1..t1111  Ka.K  o,n;Ha    MO,  4T06bl  ,D;OCTaBHTb  Ka­
      TOprOBM  T04Ka  /B  OTJIM-           K00-JIM60  coo6�eHMe  OT
                                           oTnpaBHTeJI.FI  a,n;pecaTy

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