Page 43 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 43

13. hit  the  market            rapaHTMpyID�aa  ycnex  TaK­
    TIORBHTbC.fl  Ha  phlHKe  /o         Tmta  MapxeTvrnra/
     TOBape/
                                             21. house  list
         14,  hit  the                   a,n;peCHhIM  CilHCOK  TIOCTO.flH­
              shelves                    HbIX  KJIH9HTOB  �HpMbI,  KO­
    110.flBHTbC.fl  Ha  npHJiaBKe        TOphlM  pacchlJiaeTc.fl  peKJia­
    /o  TOBape/                          Ma  /B  npmAOM  noqTQBOH
         15,  hold-back                  peKJiaMel
    npo4eHT  OT  OTITOBOH  CTOH­             22. house  magazine
    MOCTH  aBTOM06HJI.fl,  BbITIJia-     �MpMeHHbIH  �ypHaJI
     4HBaeMbIM  npOH3B0,D;HT6JI6M
    ,n;HJiepy  nocne  ero  npo,n;aJKH        23,  household
     B  p03HH4HOH  TOprOBJie  /o,n;­     /,n;eMorp./  ,D;OMOX03.flMCTBO;
                                         ceMb.fl  KaK  caMOCTO.flT0Jib­
     HO  113  cpe,n;CTB  CTHMyJIHpo­
    BaHHR  TOproBoro  3B6Hal             H8JI  X08.flHCTB9HH8JI  8,qHHH-
                                         4a
        16,  hold  to  the
             share                           24. household
    YASPllrnBaTb  Il03UqHH  Ha                    penetration
    pbtHKe  /o  TOBape/                  BH8,Iij8HHe  B  ,D;OMaIIIHee  no­
                                         Tpe6JieHHe  /H3M9p.fl9TC.fl  B
        17. home-                        npo4eHTax/  /o  Toaape/
             -improvement
    X03.flMCTB6HHble  TOBaphl  AJI.fl        25. household  using
    ,n;oMa  /06011,  xpacxa  H                    te·I ev Is I on
    T,Il./                               aKTHBHM  TeJieceMb.fl,  T.e.
                                         C9Mb.fl,  HM9IOil8JI  T9JI9BH30p
        18. home  Inventory              H  peryMpHO  CMOTp.fl�M
    HHB9HTapH38.4M  AOMalIIHHX           TeJienepe,n;aqH
    3anaCOB  /HCilOJib3Y6TC.fl  B
    HCCJI0,D;OBaHH.flX  peKJia.Mh[           26. hypermarket
    AJI.fl  Bbl.flBJieHH.fl  HaH60Jiee   60JibillOM  TOprOBhIM  KOMTI­
    nonyJI.flpHOH  Ma�KH  B  Ka.KOM­     JI9KC
    -JIH�O  TOBapHOH  KaTero­
    pHH/                                                 I
        19.  horizontal
             merger                          1.  Identifying
    CJIH.flHHe  ABYX  HJIH  6oJiee              feature
    �HPM  B  O,IJ;HOH  c�epe  npo­       0TJIHqHT9JibHHM  IlpH3HaK
    H3B0,IJ;CTBa,  pa60TaIO�X  Ha        /TOBapa/
    0,qHH  pbIHOK;  "ropH30HTaJib­       CM,TaKJlte  salient  fea­
    HOe  CJIH.flHHe"                     ture
        20. hot  button                      2,  identity  crisis
    ":kpacHM  KHOTIKa"  /6e80T­          KpM3HC  "oopasa_"  MapKH
    Ka3HblH  npHeM  B  peKJiaMe,         /cHTyaQM,  xor,n;a  "o6pa3

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