Page 41 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 41

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                                        JIJ,1  C  IIIHpOKHM  accopTHMSH­
        !·  �arm�nt  center             TOM  TOBapOB
    illB9HHhlli  paHOH  /paHOH  B           9,  generic  product
    Hb!0-0OpKe .MJU1  �YI'OM  ro­       TOBap-npe�cTaBMT9Jib  TO­
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    6OJibllIO9  KOJIM40CTBO  npe�­      BapHoro  KJiacca
    npIDITMH  no  BhlnycKy  I'OTO­          10. generics
    BOI'O  nJiaTb.fI/                   HeMapO4Hhle  TOBaphl
    CM. garment  district
                                            11. get-In
        2. garment                      /nOJIMrpa�./  BI'OHKa  CTpOK
           district                     HJIH  6yxB  sa  C49T  YM9Hb­
    IIIBSMHhlM  paMOH                   llI9HHfl.M9JK�CJIOBHhlX  npo-
    CM. garment  center                 6eJIOB,  3aMSHhl  CJIOB  oonee
                                        KOpOTKHMH  11  T.n.
        3. gatefold
           advertisement                    12. gift  division
    peKJiaMHOe  O6�.fIBJISHMe,          OT�eJI  �MpMhl A   3aHHMaIO�­
    TIOMSU\SHHOe  Ha  o6opoTe           C.fI  pexJiaMHOH  npo�x411e11
    o6JIOJKKM  JKYPHaJia                ,IVIH  nporpaMM  CTHMYJIMpo­
                                        BaHHH  COblTa
        4. general
           advertiser                       1 3.  g If t  Item
    peKJiaMO.D,aTeJib  Ha  WHPOKYIO     cyBeHHpHbM  TOBap  /P£LC­
    ay.D,HTOpH!O                        npocTpaH.fI9MbITT  �MpMOM­
                                         -pexJiaMO�aTeJieM-B  xaqe­
        5. general
                                        CTBe  peKJI�/
           audience
    IIIMPOKM  ay�MTOpMR,  ny6-              14,  glftware
    JIHKa                               no�a�O4Hble  TOBaphl
        6. general-Interest                 15. giveaway
           magazine                     pexJiaMHlIB  np11s,  cyBeHHp
    JKYPHM  o6lllero  HanpaBJie­
                                            16. global
    HMfl,  AJI.fl  WMpOKOI'O  4HTa­
    T9Jifl                                       marketing         11
                                        11I'JI06aJibHblH  MapK0'rl1HT'  ,
    CM.TaKJKe  general  maga­
    zine                                MapK9THHI'  BO  BCeMHpHOM
                                        MaCIIITa6e  603  yqeTa  Ha�H­
        7. general  magazine            OHaJibHblX  oco6eHHOCTeM
    *YPHM  o6�ero  HanpaBJie­           OT�SJibHblX  CTpaH  /B  OTJIH­
    HM.fI                               q1111  OT  11 lnternatlonal
    CM. general-Interest                marketing   11  ,  ¥4HThlBa10ll\0-
    magazine                            ro  STY  cne411�11Ky/
        8. general  mal I­                  17. gondola
           -order  firm                 /pasr./  ToproBhlH  pH�  B


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