Page 40 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 40

1       11
        36. free  gift                   KOJIM48CTBO    1Oll:KOB  �aeT
     no�apoK  OT  WHPMhI-npoMsBo­        eMy  npaBo  Ha  noJiy'lleHMe
     AHTeJI.fl  noTpe6MT8JIID  /B  pe­   peKJiaMHoro  npMsa/  /B
     KJia.MHbIX  ueJI.flXI               nporpaMMax  MeponpMHTHti
                                         no  CTMMYJIMpOBaHMID  C6hlTa/
         37,  free-ln-the-
              -mai 1  premium                42. fringe  time
     A8H9.lltHOe  BO3Harpa'll�8HHe       /Ha  T8JI8BM�9HHH/  "nor.pa­
     sa  ITOKYITKY  orrpe�eJieHHOPO      HMll:HOe"  BpeM.fl;  BpSM.fl,
     TOBapa,  BhlChlJiaeMoe  �ec­        npMMb!KaIDIJ.\88  K  nHKOBOMY,
     nJiaTHO  no  ITOll:Te  /B  O6MeH    T.e.  �o  HJIM  nocJie  Hero
     Ha  �OKa3aT8JibCTBO  noKyn­         CM.TaIOKe  early  fringe,
     KH  TOBapa/                         late  fringe
     CM. proof-of-purchase
     seal                                    43. front-end
                                         "rrepe�HMH  Kpati"  �S.flT8Jib­
         38. free  offer                 HOCTM  WMPMbI,  T.e.  MapKe­
     6ecnJiaTHbIH  rrpM3,  BO3Ha­        TMHr  /B  npOTMBOnOJIO�­
     rpa'llt�eHMe  sa  noKynKy,          HOCTb  caMOMY  npOM3BO�CT­
     rrpe�ocTaBJI.fleMoe  rroKyna­       By/
     TeJIID  6es  KaKOH-JIM6O  �o­
     noJIHMT8JibHOM  onJiaThl                44. frontier
     CM.TaIOKe  self-liquida­                     selling
     ting  offer                         MapKSTMHr  113aBOeBaTeJieti",
                                         T.  e.  aHeprMll:HbIH  M  arpec­
         39,  frequent-buyer             CMBHhlti,  CTp8M.flIJ.\MC.fl  K
              program                    3aBOeBaHMID  HOBhlX  "Teppl.1-
     nporpaMMa  yBeJIMll:eHM.fl          TOpMH"
     COhlTa,  OCHOBaHHafl  Ha
     rrpe�OCTaBJISHMM  JlbPOT  no­           45. full-service
     CTO.flHHhlM  KJIHeHTaM                       agency
                                          areHTCTBO  C  ITOJIHhlM  qMK­
     CM.TaKXe  frequent-pur­
     chase  program                      JIOM  ychyr  /OT  paspa6OTKH
                                          saMblcJia  TOBapa  M  rrpoBe�e­
         40. frequent-pur-               HIDI  Ma2KSTMHPOBbIX  MCCJie­
              chase  program             �OBaHMM  �o  pa3M9IJ.\SHIDI
     nporpa.MMa  yBeJIM'llSHM.fl          peKJia.Mhl  B  cpe�c'I'Bax  Mac­
     CObITa                               coBoti  MH�OpMaqMM/
     CM. frequent-buyer
                                             46. fulfilment
     program
                                                   house
         41. "frequent                    oT�eJI  WMPMhl,  OTBell:aIDIJ.\MM
              shopper"                    3a  Bb!IlOJIHSHMe  O6.fl3a­
              points,  pi                 TSJibCTB  rrepe�  rroKynaTe­
     110ll:KM",  KOTOphle  noJiyqaeT      JI.flMM  npM  npoae�eHMM  rrpo­
     ITOKyrraTSJib  sa  c�eJiaHHhle       rpaMM  no  CTMMYJIMpOBaHMID
     B  KOHKpe·rHOM  Mara3MHe             COhlTa  /MJIM  CaMOCTO.flT8Jlb­
     ITOKYITKM  /orrpe�eJieHHOe           Ha.fl  �MpMa,  OKa3hlBaIDil.\a.fl
                                          ycJiyrM  TaKoro  po�a/

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