Page 38 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 38

sepOHTHOCTb  peKJia.MHOro               11. field
     l(OHTaKTa                                    procedure
                                         nopH�OK  pa6oTbl  c  KJIHeH­
                   F                     TaMH  Ha  MSCTaX
                                             12. finger  foods
         1  •  fad                       nHmeBhIS  npOAYKTM,  KOTO­
     �eTHlli,  MaCCOBOe  YBSJIHqe­       pble  M0'1tHO  eCTb  PYKaMH,
     HMS  qeM-JivlC5o                    /  cerneHT  pbIHKa  m1meBhIX
                                         TOBapOB/
         2,  Fair  Trade  Acts
     KOASKC  qecTHOH  KOHKypeH­              13. finished  art
     QMH  /peryJIHpOBaJI  ypOBSHb        roTOBOS  XYA0'1tSCTB9HHOe
     Q0H  B  nepHOA  "HoBoro  Kyp­       O�OpMJieHMe  peKJiaMHOrO
     ca"  �.Py3B8JibTa/                  06'bHBJISHHH
                                             14. flagship
         3. faml ly  brand
     "ceMSMHa.fI"  MapKa  /KOrAa         "qJJiar�aH"  1/  nepBhIH  noH­
                                         posm1qHhIX  Mara3l1HOB i
     see  MJIH  60JiblliHHCTBO  TO­      BHBlliMHCH  Mara3HH  B  CSTH
     sapOB  cpHpMbI  MMSIDT  OAHO
     MapoqHoe  Ha3BaHHe/                 2/  nepBblH  BhmymeHHb!M  q>Hp
                                         MOM  TOBap
        4. family  budget
            inquiry                          1 5.  f 1 ag  s  h i p
     o6cJie�oBaHHe  6ro,IJ,eTa                    radio  station
     ceMbH                               q)JlarMaHcKaH  paAI10CTaH4HH
                                          7o6blqHo  KaKOH-TO  OAHOH
         5. fancy  fair                  cnopTHBHOti  KOMaHAhl  M
     6JiarOTBOpHT9JibHErn  6asap         T.n./
        6. fashion  forward                  16. flankers,  pi
     YJibTpaMOAHa.fI  /06  OASXAS/       no60qHbl9  TOBapbl  /B  cepHH
                                         OAHOpOpHblX  TOBapoa/
         7. fashion
            magazine                         17. flat  year
     llypHaJI  MOA                       HeyAaqHfrn  MH  cpMpMhI  roA
                                         /B  CMblCJie  C6h1Ta  TOBapa/
        8. fast-food  chain
     �HpMeHHa.fI  ceTb  3aKycoq­             18. flexform
     HhlX                                         advertisin   9
                                         peKJia.Ma  "cB060AHOH  cpop­
         9. feature  mention
     ynoMHHaHHe  O  TOBape  BO           Mbl"  MJIH  peKJiaMa  "cpneKC­
     BHyTpMMara3HHHOH  peKJiaMe          cpopM"
                                              19. flysheet
         10. field
     o6pa6aTblBaTb  /Hanp.,  OT­         peKJia.MHa.fI  JIHCTOBKa
     B0Tbl  aHKSTbl  M  T.n./  /B            20,  focus  \'.lroup
     HCCJie�OBaHIDIX  MapKSTHH­           "q>oKyc-rpynna ,  /rpynna
     ra/                                 JIH4  B  8-12  qeJIOBeK,  on-

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