Page 39 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 39

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    'reMy/                               PYKOBOACTBa  H  cOTPYAHH­
        21. focus-group                  KOB/
             interview                       30,  Fortune  500
    4eJI8BOH  onpoc  /npOBOAH­           ellterOAHhlH  CITHCOK  500
    MhlH  B  q>OKyc-rpynne/              KpyrrHSMlliHX  npOMhllliJieHHhlX
        22. folder  dummy                KOprropa.4HH  CWA,  COCTaB­
    MaKeT  peKJiaMHoro  npocneK­         JIR0MhlH  lKypHa.JIOM  "For­
    Ta                                   tune"
        23. foldout                         31  •  Four  C • s
    lKYPHa.JlbHhlH  passopoT  Ha         48Thlpe BHAa  CaMhlX  norry­
    4  CTpaHHQbI                         JIRPHhlX  Toeapoe,  rrpoAa­
                                         aaeMhlX  qepes  Toproshle
        2 4 .  fo 1 I ow -up             aeTOMaThl:  cwrapeThl,  npo­
    BTOpoe  /HRH  JI106oe  nocJie­       XJiaAHTSJibHhle HaITHTKH,
    ,ey10�ee/  o6pa�eHHe  npRMOM         KOHq>SThl  H  KOq>e
    TT04TOBOM  peKJiaMbl
                                             32. franchise
        2 5 •  fo  1  1  ow -u  p        qipaHmHsa  /rrpaso  Ha  npo­
             interview                   AalKY  TOBapa,  ITPSAOCTaB­
    BTOpH4HhlM  MH  nocJie,ey10-         JIRSMOe  rrpOH3BOAHT0JI0M
    I.qHM  onpoc                         KaKOH-TO  TOproBOH  q>HpMe,
        2 6 .  fo 11 ow-up               H  ToproeaJI  �HpMa,  noJiy­
             program                     qwsmaR  TaKoe  npaso/
    nporpaMMa  nocJie,ey10�wx               33. franchisee
    M0p                                  q>HpMa,  ITOJiyqa10rqaR  OT
        27. foodies,  pt                 q>HpMhl-ITpOH3BOAHT8Jlfl  rrpa­
    /pasr./  noKynaTeJIH  c  Bhl­        BO  ITPOAalKH  MapO4HOro  TO­
    coKHMH  AOXOAaMH,  npeA­             Bapa
    CTaBJIRIOI.qHe  pbIHOK  c5bITa          34. franchise
    AJIR  3K30TH48CKOH  npo,eyK-                 extension
    4HH  /HaTTOAO6He  KHBH/              rrpHCBOSHMe  HOBOMY  'rosapy
        28. forgetting  rate             yxe  cyll{eCTBYIOll\eH  MapKlii
                     11
    "sa6bIBaeMOCTb TOBapa                CM. brand  extension
    /HaCKOJibKO  6bICTpO  noTpe-         branding
    6HT8Jlb  sa6hleaeT  o  KaKOM­            35. franchiser
    -JIH6O  TOBape  npH  OTCYTCT­        q>MpMa,  npeAOCTaBJIRIOII{aR
    BHH  BHemHero  CTHMyJia  -           npaso  rrp□AalKH  csoero  Ma­
    B  BHA0  peKJiaMbl  H  T.n./         poqttoro  TOBapa  H  HCITO�b-
        29. formal  company              3OBaHHR  CBOSH  TOBapHOH
               H
     o
    II  qw14H a.Jib BJl 11   KOMnam.rn   MapKH  B  peKJiaMHhlX  4eJIRX
    /q>HpMa,  AJIR  KOTOpoHuxa­          APYPOM  /ToproeoH/  q>HpMe
    paKTepeH  OgM4Ha.J1bHbIH
                                  -38-
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