Page 36 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 36

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                                          CM,  ED l
          1. early  fringe
      paHHee  "norpaHMQHoe"                   9,  electronic
                                                  kiosk
      BPBM.R                              "SJIBK'l pOHHhltf  Kl-10CK  11  ,
                                                 1
      CM,TBKJKe  fringe  time
                                          KOMTibIDTBpHaff  CTOMKa  B
         2,  early  lead                  MaraSMHe  /B  p03HM4HOTT
      6blCTpb1A  Bh!XO)J,  Ha  nepaoe     TOprOBJie/
      MBCTO  cpep,11  KOHKyp1r1pyro­
      ll\lr1X  •roaapoa  /o  HOBOM  TO­       10,  electronic
      aape/                                        media
                                          SJIBKTpOHHble  cpe,o.c·rBa
          3,  early  majority             MaccoaoA  HHWOPMBQMlr1  /pa­
      paHHee  6oJibllilr1HCTBO  lJIIDAM,   AHO,  TeJIBBM)J,BHMe  lr1  BM­
      aocnplr1Hl1MBIO�lr1e  HOBhllr1  TO­  ABOMBPHlr1TOWOHbl/
      aap  pattbllie  cpeAHero  noKy­
      naTeJIR,  HO  noc.ne  HOBBTO­           11. employee
      poa  1r1  paHHl1X  nocJiep,oaaTe­            magazine
      neii/                               WMPMBHHoe  11sp,aHMe  ,D,JH
                                          co5CTB0HHhlX  pa6oq1r1x  M
         4. edltorlal­                    cJiy»ca�Mx
             ·advertlslng  mix
      C049TBH1r19  PBABKQlr10HHblX  lr1       12,  end-aisle
      peKJlaMHblX  MaTeplr1MOB                     display
                                          peKJIBMHhle  TIJIBHlliBThl,  yc­
          5,  educational                 TBHOBJIBHHble  no  KpaaM
             toys    pi                   TOprOBblX  Pff)J,OB  B  Mara3M­
                  b
      "o6y4BID�lr1e  MrpywKlr1,  Mr­      H0  CBMOO6CJIYJKMBBHl1R  /Bhl­
      PY lliKlr1  C  3JIBMBHTOM  TTO3Ha­  PO)J,HOe  MeCTO  )J,Jl.fi  " BKJia­
                                                                 P,
      BBTBJlbHOCTlr1                      Mbl  B  MBCTB  npO,1],ruitM'/
         6,  effective                        13. end cap
             buying  income               TOBapHa.R  0KCTTO31r141r1ff  no
      cflaKTl14CCKl1M  noKynaTeJib­       KpanM  •roprOBblX  PHAOB  B
      }{bJtt  )J,OXO)l,  / JIH4Hl,IM  ,40XO)J,   p03HHtUI0M  Mara3MHe
      nocJie  ynJIBThl  HaJIOPOB/
                                              14. endless  chain
          7. Effie                        /JKapr./  YCTHa.H  peKJIBMB
      0!fq).v1  /np:1,13,  eJKero,n,uo    CM,TBKJKe  word-of-mouth
      np11cy,:{,n.aeMblH  AMepMKBHC­      advertising
      KOti  acco4MB4Meii  MapKBTHH­
      ra  sa  Jiyqrny�  peKJIBMHYID           15,  end  user
      KBMnatt.vUO/                        KOHB4Hh!H  noTpe61r1TeJih
                                              16. engineering
         8,  Electronic  Data
                                                   fa I r
             Interchange
      CHCTeMa  O6MeHa  KOMTTbID-          TBXHMQBCKB.H  MBilll1HOCTpOM­
                                          TBJlbHB.H  apMapKa
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