Page 32 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 32

no  CTHMynHpOBaHHID  C6hlTa/        Haro  Toprosoro  npe�no­
     cM.  TalO!te  Premium               JiteHHR  - aMepHKaHCKOro
                                         cne411anv1cTa  no peKna.Me
                   D                     P.P1rnca/
                                             9,  decision  maker
                                         OTB9TCTB9HHO9  RMI..\O  �HpMbI
         1. data-base  manage-
            ment  company                    10. deep  bench
     �HpMa,  saHHMaID�aJICR,c9c­         /paar./  "KpenKaff  KOMaH­
     TaBneHH9M  KOMllbIDTepHOH            �a"  /o  PYKOBO�CTBe  KOMlla­
     6a3H  AaHHhlX  O  noTpe6HTe­        HHH,  ycnernHo  cnpasnffro�eM­
     RffX  B  pasnHqHhlX  cerMeH­        cR  co  CBOHMH  06ff3aHHOCTff­
     Tax  phlHKa                         MM/
         2. data  p I ate                    11. delphi
     �HpMeHHaJI  Ta6nHqKa  c  oc­                  technique
     HOBHbIMH  napaMeTpa.MM  TO­          /pasr./  MeTo�  "Aenb�MH­
     sapa                                cKoro  opaKyna"  /cocTaB­
                                          neHHe  8KOHOMHqecKoro
         3,  day  order                  nporHO3a  �HpMH  C  npHBRe­
     3aKa3,  �eHCTBHT9RbHhrn  B
     TeqeHHe  OAHHX  cyTOK               qeHH9M  CTOpOHHHX  SKCnep­
                                         TOB/
         4. day  parts,  pi
     �HeBHhle  nepeAaqH  /Ha  pa­            12. delta
     �Ho,  no  TeneBHA9HHID/              H3M9H9HHe,  3aMeHa  /Tep­
                                          MHH  M9H9WitM9HTa/
         5. deadbeat
     KnHeHT,  O�OpMHBmmt  3aKa3              13. demand  curve
     Ha  TOBap  IDIH  ycnyry  H  He       KpMBaJI  cnpoca
     onnaTHBillHH  l1X  /B  npRMOM            14. demarket i ng
     MapKeTHHre/                          A9MapK9THHr  /nOHID!t9HHe
                                          noKynaTenbcKoro  cnpoca
         6. dealer
     M{nep  /npeAnpHHHMaTenb              Ha  �e�HI..\HTHhrn  TOBap  no­
     MapKeTHHrOBOrO  3BeHa                cpe�CTBOM  TI0Bhlll9HHR  l..\9H
     11 M{CTpH6y4HH 11  ,  nocpe�­        HnH  COKpa.IqeHHR  cpeACTB
     HHK/                                 Ha  ero  peKnaMy  H  o6cny�
                                          JltHBaHHe/
         7,  dealer's  brand
     MapKa  ToproBoro  nocpeA­                15. demo  (demon­
     HHKa                                          stration)
     CM.TaKJite  private  brand,          �eMOHCTpa4HR,  HarnR�Hhrn
     private  label                       noKas  /Tosapa/
                                             16. demographics
         8. deceptive                     �eMorpa�HqecKHe  noKaaa­
             differential
     o6MaHqHBh!M  �mpq1epeH4Han           TenM,  Ha  OCHOBe  KOTOpHX
     /B  TeOpvll1  YTTI  - yHHKMb-        npOHCXO�HT  pas�eneHHe

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