Page 28 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 28

127. cooperative                    136,  copy  chief
               advertising               PYKOBOAHT8Jlb  CJiy.JK6bI  peK­
     C0BM8CTH8JI  peKJia.Ma              JiaMHblX  TeKCTOB  B  peKJiaM­
     CM. co-op  advertising              HOM  areHTCTBe
         128. cooperative                    137,  copy  delivery
               chain                     acppeKTHBHOCTb  peKJiaMHO­
     C8Tb  p03HHqHhlX.  TOpP0B48B        ro  T8KCTa
     CM,  co-op  chain
                                             138. copy  focus
         129,  cooperative               (pOKYCHpOBaHHe  •reKC'ra  /B
               ma 11 i ng                T80pHH  YTil  - YHHKaJibHOro
     C0BM0CTHOe  n04TOB08  OT­           TOpPOBOI'O  npe,IJ,0.1K0HHH
     npaBJI8HH0  peKJiaMHOW  npo­        a.MepHKaHCKOPO  cne4Ha.JIHC­
     P,YK4HH  2-x  HJIH  OOJiee  pe­     Ta  peKJiaw  P.PHBCa/
     KJiaMOAaTeJieW  C  COOTBeT­
     CTBYID�HM  pa3A0JI6HH6M  MeJK­          139,  copy  writing
     P,Y  HHMH  TT04TOBbIX  pacxo­       T8KCTOBKa,  COCTaBJieHMe
     AOB  /B  np.RMOW  noqTOBOW          T8KCTOB  peKJia.MHbIX  OOWB­
     peKJia.Me/                          Jl8HHH
     CM,  co-op  mailing                     140,  corner
                                                   influence
         130,  co-op  mailing
     C0BM6CTH00  Il04TOB06  OT­           "yrJIOBOe  npeHMy�eCTBO",
     npaBJI0HH0                          /BbII'OAHOe  pacnoJio�eH.111e
     CM. cooperative  mailing            TOpI'OBOPO  3aB8A8HHR  Ha
                                         yrJiy/
         131,  coordinated
               visual  identity              141. corporate
     COBOKynHbIA  3pHT0JlbHbIM                      brochure
     o6pas  /TOBapa/                     peKJia.MHblli  npocneKT  <pHpMhl
                                             142. corporate
         132. copy
     T0KCT  peKJia.MHOPO  o6�RB­                    culture
     Jl6HHR                              KP6AO  <pHpMbI A   ee  11CHCTe­
     CM,  advertising  copy              Ma  4eHHOCTet1"
                                             143. corporate
         133,  copy  appea I
     OCHOBHaR  11)]eR  peKJiaMHO­                   goal
     ro  T8KCTa                          o6�e<pHpM0HHaR  48Jlb
                                             144. corporate
         134. copy  area
     TIJIO�aAb  T8KCTOBOH  qaCTH                    Identity
     peKJiaMHoro  OOWBJI8HHR             <pHpMeHHblli  CTHJib  /BKJiroqa­
                                         eT  JIOPOTHTI,  BH3HTHbI8
         135,  copy-cat                  KapToqKH,  OYKJI0T�,  (pHp­
     HMHTa4HR  TOBapa                    M8HHYID  ynaKOBKY  H  peKJia­
     CM,  c 1 one                        MY,  T, 0,  Bee  BH3yaJibHbl8
                                         KOMTIOH0HTbl,  COCTaBJIRID-


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