Page 25 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 25

84. conceptualiza­               HpMapKa  TOBapOB  lliHpOKO­
             tion                        PO  noTpe6JI6HHH
    paspa6OTKa  38.MhlCJia  /TO­             91. consumer  goods
    Bapa/
                                                  advertiser
        85. conglomerate                 peKJia.MO).J.aTeJib  TOBapoa
    11KOHI'JIOMepaT"'  Kpyrrnafl         mHpoKoro  noTpe6JieHHJI
    KOpnopaijMH,  COCTOfl�aH  MB             92. consumer  guide
    KOMnaHHH,  BaHHMaro�HXCfl            pyKOBO).J.CTBO  JVfJ  ITOTpe­
    pa3JIHllHblM.lr1  cqiepaM11  ).J.6H­  ()HTeJieH
    T6JlbHOCTH  /Hanp.,  KOMna­
    H.lr1fl  AH-TH-TH-American               93. consumer
    Telephone  &  Telegraph,                      information
    HMero�afl  TaJOKe  I'OCT.lr1H.lr14hl   HHql()eMa4HH  ,lVI  Il0Tpe6H­
    .1,1  CTpaXOBble  areHTCTBa/         T6Jl6H
        86. consumer                         94. consumer  Inte­
             acceptance                           rest  group
    npHHHTHe  /TOBapa,  .lr1).J.6H       rpynna  saiqHTli  HHTepecoa
    M  T.n./  noTpe6.1r1TeJieM           noTpe6.1r1TeJieH
        87,  consumer                        95. consumerism
             advertisement               !/  KOHCIDMepHBM,  KA80JI0-
    pe¥.JiaMHoe  O6�flBJieH.1r1e  Ha     I'HH  3�HThl  HHTepecoa  no­
    lllvrpoiwro  noTpe6vrTeJIJI          Tpe6HTeJieH;  2/  �MJIOCO­
                                         q>HH  noTpe6HT€JlbCTBa
        88. consumer
             behaviour                       96. consumer  juri
    rroTpe6.1r1TeJibCKOe  noae).J.e­     Il0Tpe6HT6JlbCKOe  lKIDpH
    tt.1r1e
                                             97. consumer  list
        89. consumer  confi-             CilHCOK  IlOTpe6HTeJieH
             dence  Index                    98. consumer
    noKa3aT6Jlb  noTpe6HT6JlbC­                   marketplace
    KOH  ysepeHHOCTH  /pesyJib­          noTpe6HT0JlbCIU1i1  pldl!Ofi'
    Ta•r  €lK6KBapTaJibHOI1O  HC­        KapT�ma  nOTpe6wre;11,c1w­
    CJie).J.OBaHHJI,  npOBO).J..lr1MOI'O   ro  pbIHKa
    MHllHI'aHCKJ.1M  YHHBepCHTe­
    TOM  CWA,  o6�eKTOM  KOTO­               99. consumer-
    poro  RBJIRSTCH  OTHOllieHHe                  -oriented  firm
    noTpe6HTeJieH  K  SKOHOMH-           q>HpMa'  npO).J.KijHH  }'!Jl.1,  yc­
    46CKOMY  CTOJIOlK6H.HlO  �           JiyrH  KOTOpoti  pacC4H'I'aHbl
    C  T  paH  e '  .lr1Hq>JIHijriH  H  T • n • ,   Ha  lllHpOKOro  Il0Tpe6HT8JIH
    KOTOpoe  CKa3b!Ba0TCH  Ha                100,  consumer  pre­
    .1r1x  noKynaTeJibCKOM  nose­                  ferences,  pi
    ).J.eH.1r1.1r1/
                                         noTpe6HTeJibCKHe  npe).J.noq­
        90. consumer                     TeHHfl
             goods  fair

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