Page 24 - ENGLISH-RUSSIAN MARKETING DICTIONARY

66. community flBKa cpl1pMb1-nOcTaBiqHKa B
newspaper OTBST Ha npaBUTeRbCTBeH­
oC5iqHHHa.II raseTa HOe saRBReHHe o npe�no­
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67, community shop­
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e ing cent r 76. competitive-
oC5IqHHHbll1 TOpI'OBblll 4eHTP bidder's list
cnHCOK cpl1pM, c�eRaBlliH.X
68. comparative
advertising 3a.ffBKY Ha BbIIlORH8HHe
peKRa.Ma, HCilORb3YIOiqaR npaBHT9RbCTB0HHOI'O 3aKa-
npHeM cpaBHSHH.ff TOBapOB 3a
HRH ycRyr pa3nHqHbIX Ma­ 77. competitive
pOK capacity
KOHKypeHTOcnocoC5HOCTb
69. company
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11
"4eHOBOH o6pa3 «pHpMbl, checks, pl
o6pa3 cpHpMbl C TOqKH 3pe­ c�ep:lltHBaIOiqHe <paKTOpbl
HHR ypoBHR 4eH KOHKypeH4Hl1
7 0, company sales 79, competitive
potential environment
noTeH4HM CC5bITa q>HpMbI KOHKypeHTHOe OKpYJK.eHHe
71. compan x vision 80. competitive
CTpaTerHqecKHH 3a.Mb!Cen impact
oC5RHKa H �eRTSRbHOCTH sapR� KOHKypeHTocnoco6-
q>HpMbI HOCTH
72, competition 81. competitive-
anal sis -parity method
x
npOMhlISHHbM mnHOHaJK "ypaBHOB9lliMBaIOiql1� KOHKy­
CM. corporate spying peH4HI0 11 cnoco6 onpe�ene­
HHR C5IO,n,,9THbIX acCHI'HOBa­
73, competitive
HHR q>HpMhl Ha peKRaMy,
advantage
KOHKypeHTHOe npeHMyiqecT­ OpHeHTHpOBaHHhlli Ha peK­
BO /cnocoC5HOCTb q>HpMbl JW-l ClOKeT ql1p-.m1,8µ1 B
�OH c$3pe fI!X)l13BO�CTBa
npOH3BO�HTb TOBap C 60-
Ree HH3KO� ceC5eCTOHMOC­ 8 2 • comp et i t i v e
TbIIJ/ pressure
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74, competl.tive
KypeHTOB
behaviour
KOHKypeHTHOe noae�eHHe, 83. computer-genera-
OTHOlliSHHe KOHKypeH4Hl1 ted form letter
�eROBOe nHCbMO, COCTaB­
75. competitive bid
JWHKypeHTHa.ff 3a.ffBKa /3a- RSHHOe 11 pacneqaTaHHOe
Ha KOMTTblOTepe
-23-