Page 29 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 29

I.I\M8  MMp  <pMpMbl/                    152. corrective
     CM.  a t mos p he r i c s                      order
                                          TipMKa3  0  easMemeHMM  l1C­
         145.  corporate
                image                     npaBJI8HHOl1  peKJIB.Mbl
     o6pa3  cpMpMbI  B  rJiasax  no­         153. counter
     Tpe6MTeJieM  /T.e.  TO,  qTQ                   display
     ,IzyMaeT  O  I<DMnamrn:  PHAO­       HanpMJiaBO'llHaH  BbIKJiaAKa
     BOM  noTpe6MT8Jib,  Hanp.,           /0KCTI03MQMfl  TOBapa/
     "J.C.Penney  - 0TO  AJIH
                             11
     npOCTbIX  aMepMKaHI.\8B  /               154. counter-
                                                    marketing
         146. corporate                   KOHTpMapKeTMHr  /yCMJIHfl
               Influence                  npOM3BOMT8Jifl,  KOHKypeH­
     BJIMRHvle  npecTIDita  �MpMbI        Ta  MJIM  oomecTBSHHOCTM,
                                          HanpaBJieHHble  Ha  COKpame­
         147. corporate
               licensing                 HMe  cnpoca  Ha  KaKOH-TO
     Jil148H3MOHHblM  MapKSTtrnr,         BMA  M3ASJIMM,  Hanp.,  aJI­
                                          KOrOJibHhle  HanMTKM  MJIM
     MCTIOJib30BaHM8  noniJI.HpHbIX
     �MpMeHHbIX  Ha3BaHMM  ,rµIH         CHrapeThl/
     TIPOABJltM  TOBapOB,  C  0TMM           155. counter-
     Ha3BaHM8M  paHee  HMKaK  He                    programming
     CBff3aHHblX  /HaAnMCM  Coca­        /B  TeJieBemaHMM/  COCTaB­
     -Cola  Ha  MaMKax  MJIM  M30-        JI0HHe  nporpa.MM  nepeAaq
     6paJit8HMe  MMKM-Mayca  Ha          M  pa3MemeHH8  KOHKpSTHOR
     T9Jl8�0HHbIX  annapaTaX/            TeJienporpa.MMbl  B  saBMCM­
                                         MOCTH  OT  Toro,  4TO  B  0TO
         148. corporate  name
     �MpMeHHOe  Ha3BaHM8                 BP8Mfl  TpaHCJIMpyeTCfl  no
                                         KaHaJIY  KOHKypv1pyiomeR
         149. corporate                  cTaHQID1  /T.e.  ecJIM  no
               seminar                   OAHOMy  KaHaJiy  Ji1A0T  nepe­
     ASJIOBOM  CSMMHap  no  BOn­         �aqa  ,IVIH  ASTeR,  TO  no
     poca.M  MapKSTMHra                  APYI'OMy  CTaBHTCH  Ha  0TO
                                         BpeWI  nepeAaqa  ,rµrH  aspo­
         150. corporate
                                         CJIHX/
               spying
     npOMbilJISHHb!M  mnMOHaJ!t              156. countertrade
     CM. competition  analysis           6apTepHaH  TOprOBJIH,  oap­
                                         TepHaH  CASJIKa
         151. corporate  verti­
               cal  marketing                157. country
               system                              manager
     4eHTpaJiv130BaHHafl  CHCTeMa        ynpaBJIHIDiqMH  no  cTpaHe
     AMCTpv16yQMJil  TOBapa,  KOr­       /B  �MpMe,  3aHMMaromeHCH
     Aa  BC0MM  KaHaJiaMM  J:mCTpH-      MSY.QzyHapOAHOH  A0flT8Jib­
     6y4v1v1  BJI�eeT  OAHa  �MpMa       HOCTF,ID/



                                   -28-
   24   25   26   27   28   29   30   31   32   33   34