Page 31 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 31

µeAaK4HOHHO-XYAOlK9CTBeH­           CM,Ta.IOKe  CUME  u  net  un­
     Hbll1  COBST  /peKRa.MHOro          dupllcated  audience
     areHTCTBa/
                                             179,  cumulative
         173. credit  check                        discount
     npoaepKa  KPSAHTOcnoco6-            KYMYRRTMBHaR  CKHW(a  C
    HocTH                                4eHhl  /npeAOCTaBRRSTCR
                                         noKynaTeJilO,  KOI'Aa  CTOH­
        174. critical  mass
     "KpHTW-lSCKa.fi  Macca  II  /KO­    MOCTb  ero  rOAOBhlX  noKy­
    RHqSCTBO  pO3HMqHblX  Topro­         noK  npeawaeT  saAaHHYID
    BhlX  TOqeK  HRM  o6�eM  peR­        QH<ppyl
    naMhl,  HeO6XOAHMhlH  ARR                1  8 0 •  c  u  s  tome r
    npHBReqeHHR  BHHMaHHR  no­                     environment
    KynaTeReH  K  TOBapy  Ha             YCROBHR  SKCnRyaTa4HM  TO­
    onpeAeRSHHOM  phlHKe/                Bapa  y  noTpe6MT0RR
        175. cross  merchan-                 181  .  customer
              dising                               following
    CMeillaHHaR  TOprOBRR,  npo­         npHBR940HHe  noRynaTeReM
    Aaxa  npHH4MnHMbHO  pa3-
    nMqHblX  TOBapoB  B  OAHOM               182,  customer
    He6ORbillOM  Mara3HHe                          loyalty
                                         noKynaTSRbCKOe  nocT­
    /Hanp.,  TTPOAYKTOB  TTHTa­
    HMR  BMSCTe  C  KHMraMH/             areHTCTBO
                                             183. customer  mix
        176. cross-
                                         COCTaB  KRHSHTyphI
               -promotion
    COBMSCTHhle  ycMHR  B  06-               184. customer
    naCTH  peKRaMhl  pa3nHqHhlX                    satisfaction
    qmpM                                 YAORR0TBOpeHHOCTb  npHO6-
                                         peTeHHhlM  TOBapOM
        177,  crowded  con­
               sumer  category              185,  customer
    "neperpyllteHHhlH 11   TOBapHhlH               service
    Knacc                                O6CRYililBaHHe  KRH0HTOB
        178,  Cumulative                    186. custom-made
              Audience                   /o  TOBape/  ASRaHHh!M  Ha
              Ratings                    3aKa3,  HijAHBHAYaRbHO
    /B  paAMO- H  TeRepeKRaMe/
    CYMMapHhlH  spHTeRbCKMH                  187,  custom
    /cRymaTSRbCRMH/  peHTHHr                       premium
    /paccqMTh!BaeTCH  no  KORH-          A0H9lKHOe  HRM  TOBapHoe
    40CTBY  RIDASH,  CMOTpeanrn:x        BO3HarpaJKA0HHe,  KOTOpoe
        HR�  cnymaamHx  onpeAe­          nonyqaeT  noKynaTeRb  B
    neHHh!H  OTphlBOR  nepeAa4M          cnyqae  npHo6peTeHM  on­
    HRH  peKRaMHOro  pORMKa/             peAeReHHoro  Toaapa  /B
                                         nporpa.MMe  MeponpMTHH

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