Page 35 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 35
coo61�01me ipvtpMbI /o HOBOM 61. drop
TODape 11 T.n./, no)J,rOTOB 6b1Tb OTnpaBJieHHblM no
JieHI-IOe B !pOpMe 11Hq>OpMaQl1- noqTe
0HHOro BhlnycKa /Ha T9Jie
Bl1,1.JClll111/ 62. drop-back
order
54. dog noKynKa, nocne,n;oBaarnaH
/pa3r./ HeXO)J,OBOM: TOBap sa )J,pyroti TTOKYTTKOH /c
MCTTOJib30BaHM8M KynoHa,
55. donut
/}Kapr./ "6y6mnc" /pe1rnaM HJIM )J,pyroro peKJiaMHOPO
Hb1i1 pOJil1K, nocTaBJI.fJ9MbIH cpe)J,CTBa, BXO,D;MBIDero B
npOH3B0)1,11TeJieM TOBapa Ha Hee/
pa)J,MO MM TeJI9BM)J,9HMe, B 63. dro.p shlp er
e
KOTOpOM OCTaBJieHa naysa H960JiblliOM OTTT0Bbll1 nocTaB
�H coo6�eHHH a�eca �� /saHHMaeTc.R-nepe)J.a
MeCTHoro p03HHqHoro TOp qe11 3aKa30B OT TTOTpe6M
rOBQa/ TeJIH Ha !pMpMy-neoH3B0)1,H
T9Jlb H nocTaBKOH TOBapa
56. door-hanger
peKJiaMHOe 06'b.RBJieHMe, no C !pHpMb1-npOH3B0)1,HTeJIH
Me�aeMoe Ha )J.BepH x11Jioro saKasq11KaM/
)J,OMa MJIM KBapTMpbl 64. dropshlp
"pa3c5HBKa" /OTTTOBOM nap
57. door-to-door
canvassing TMH TOBapa �.R )J,OCTaBKH
TTOKBapTMpHbIM o6XO)J, KOM B po3HHqHble MarasHHbl/
MMBO.fDlepOM noTeHQMaJibHblX 65. dryage
noKynaTeJieM ycJiyrH BblCTaBOqHbIX KOMn
JieKCOB, OKa8blBa8Mbl8 yqa
58. door-to-door
sales CTHMKaM BblCTaBOK /oipopM
/B npHMOM MapKeTHHre/ JieHHe CTeH)J,OB, xpaHeHMe
ToprOBJI.R Ha )J,OMY, "OT TOBapa H T.n./
,n;BepH K ,n;aepM" 66. dual-function
(product)
59. double truck
"rpy30BMK C npHQSTTOM", ABYXQeJieaoro Ha3HaqeHM.R
peKJiaMHOe o6�HBJieHMe Ha /O TOBape/
pa3BOpoTe /B neqaTHOM 67. dual ovenable
peKJiaMe/ npe)J.HasHaqeHHhle )J.J.R npH
60. drip method roTOBJieHM.R KaK B 06blq
MeTO)J, MapK9TMHra "n.o HblX, TaK H MHKpOBOJIHO
KanJie", npH KOTOpOM no BblX neqax·/o n11meablx
TSHQMaJibHOMY noKynaTeJiro npo)J.YKTax/
peryJIHpHO HanOMHHaIDT 0
TOBape no TeJie<pOHY
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