Page 46 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 46

CBO�Hb!M  /KOMTIJieKCHhIM/              'L  joint
     nJiaH                                       exposition
                                         COBMSCTHa.H  3KCTIO3MQMH
         34. Interviewer
     HHTepBb�ep;  JIMQO,  npOBO­             3. Jumbo
     Af!mee  onpoc                       11  ceMeMHa.ff" ,  ,rµI.ff  60JiblllO11O
                                         Banaca  /o  pasMepe  yna­
         35. introduction
     BblBSASHMe  Ha  pb!HOK              KOBKH/
         36. investment-                               K
              -free
     He  Tpe6�mMH  KaTIMTMO­
     BJIO�eHMM  /o  nporpaMMe  M             1. keeper
     T.TI./                              npl-13,  BO3Harpa.RASHMel
                                         KOTOpoe  TIOT9HQMMbHblM
         37. investment
              Introduction               noKynaTeJib  MMeeT  npaeo
     Bh1B9A8HM9  TOBapa  Ha  pb!­        OCTaBMTb  y  ce6H  HesaBM­
     HOK  C  TIOMOmb�  MHBSCTMQMM        CMMO  OT  TOPO,  COBeplllMT
                                         JIM  OH  noKynKy  TOBapa
         38. ussue  ad                   /O6b!4HO  npM  TIOAm1CKe  Ha
     "cneQMMbHOe  peKJiaMHOe             qTO-JIM60/
     coo6meH1-1e";  oe5pamett1-1e  a
     cpeACTBax  MaccoeoH  MHWOP­             2. key  customer
     MaQMM,  �MHaHc1-1pyeMoe  Ka­        OCHOBHOH  KJIMSHT
     KOM-JII-160  �MpMOM  no  npo6-          3. keystoning
     neMe,  npe�cTaBJimomeH  O6-          Ha3HaqeHMe  pO3HMqHQH  Q�­
     �ecTBeHH�  MHTepec                  Hbl  nyTeM  aBTOMaTM49CKO­
                                          ro  Y�BOSHM.ff  OTITOBOM  Qe­
         39. i tern
     XOAOBOH  TOBap  /B  pO3HMq­          Hhl
     HOH  TOprOBJIS/                      CM.TaK�e  triple  keysto­
                                         nlng
         40. i tern
              advertising                     4. key  talent
     peKJiaMa  KOHKpeTHoro  TO­           KpynHa.H  TBopqecKa.H  �Mry­
     sapa                                 pa
                                          CM. above  the  line
         41  •  i t em  bus i n e s s
     cneQMMM3aQMH  Ha  npOl-13-              5. k i dv l d
     BOACTBe  OAHOro  B�a  TO­            "ASTCKOe  BMASO"  /TeJie­
     sapa                                 nporpaMMhl  M  BMAeoKacce­
                                          Tbl,  TIP8AHa3Ha4eHHble  AJI.ff
                                          ASTSHt
                   J                          6. knock  off
                                          ASlli8B8.ff  KOTIM.ff  AOpororo
         1. Jingle                        mMpMeHHOPO  TOBapa  /oco­
     peKJiaMHblM  KynJieT                 oeHHO  B  MH):\Y,CTpl-111  PO'I'O­
                                          BO11O  TIJiaTb.ff7
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