Page 47 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 47

L                         9,  layout
                                                 department
         1. label  ing  claim            peKnaMHO-O�OpMHTSRbCKMH
    YTBep]lt,eHMe  O  KaqecTBe           u,ex
     ·roaapa,  co�epJK�eec.ff  Ha
     GTMKSTKe                                10.  lead  time
                                         BpeM.H,  Heo6xo�HMOe  �R
        2. lackluster                    nocTaBKM  saKasa  /oT  no­
    Hey�aqHhlH,  6neAHhlH  /o            cTaB�a B  p03HH4HblH  Ma­
    KaKOH-TO  peKRa.MHOM  KaM­           rasMH  H  T.n./
    naHMM/
                                             11. leaflet
        3.  Lady  of  the                TOHKa.ff  peKnaMHa.ff  6pornIO­
            House                        pa
     "AOMaJ.IHR.ff  X03Rillia"  /u,e­
    neBOM  pbIHOK  C6b1Ta  �R                12. legal  check
     X03RHCTB9HHhlX  M  KOCMSTM-         npoBepKa  IOp�H49CKOH
    49CKMX  TOBapoB/                     npaBOMSpHOCTH  /SaKOHHOC­
                                         TH/  peKRa.MHoro  npe�oae­
        4. laggard                       HHH
    noTpe6MTenb,  BOCITpHHHMaI0-             13. legs  (to  have)
    1.qHH  HOBMM  Toaap  B  nocneA­
    HIOIO  oqepeAb                       /pasr./  xoporno  �TH,
                                         6blCTpO  pacrrpOAaBaTbCR
        5,  large-scale                  /o  TOBape/
            consumer
    OTTTOBhlH  noTpe6HT9Rb                   14. lettershop
                                         "noqTOBa.ff  KOHTOpa",  crre-
        6. late  fringe                  4Ha.JlbHOe  yqpeJK�0HM0
    nO3AHee  "norpaHHqHoe"               /�MpMa/,  saHHMaIOmeecfl
    BpeM.H                               TeXHHqecKHMM  BOrrpocaMH
    CM,  fringe  time                    nep€ChlRKH  ITO'llTOBOM  KOe­
        7,  late  majority               pecnOH�SHU,HH  /B  npRMOH
    sanos�a.Jioe  6onbrnHHCTBO           ITO4TOBOH  peKna.Me/
     I  n10�,  BbD!tHAaIOI.qHe,  nmm         15,  lifestyle
    o6mecTB9HHOe  MHSHMe  npH-           o6pa3  '1tv3HH  /cyMMa  �9MO­
     3HaeT  TOBap  AOCTOHHblM            rpaq>H40CKHX  M  ncwxorpa­
    rrpwo6peTeHHfl/                      �H'lleCKHX  xapaKTSpHCTHK
        8. launch                        pasnHqHhIX  rpynrr  noTpe6H­
     I. BhlITYCK  HOBOro  TOBapa         TeneA/
    Ha  p�HOK  /T.e.  ero  peK­              16. lifestyle
     na.Ma,  nporpaMMa  MeponpH­                  segmentation
    HTHH  no  CTMMynwpoBaHHIO            cerMeHTHpOBaHHe  phlHKa
     C6hlTa  H  AMCTpH6yu,HH/j           Ha  OCHOBe  ASMOrpa�wqec­
     2. BhlrrycKaTb  TOBap  Ha           KID{  H  ITCHXOrpa�H48CKHX
    pbIHOK                               KPHTepHeB,  npeACTaBnRIO-


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