Page 52 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 52

pbIHKa                                  44. market
     CM.TaKge  target  market                     dominance
     2/  COKp.  OT  market  price        JIM,D;HpyrolI.lee  TIOJIQj!WHMe  Ha
                                         pbIHK9
         36. market
     OCYlI.lSCTBJIRTb  B9Cb  KOMTI­          45. market-driven
     JISKC  MeponpIDITHM   CBR3aH­                 (marketing)
                         L
     HblX  c  pea.JIH3a4Hevi  TOBapa     /MapKeTHHr/  op:11eHTMposaH­
     Ha  pbIHKe,  HaqHHM  C era          HbIM  Ha  pearrbHbie  3aTip0Chl
     npOH3B0,D;CTBa  H  KQHqaR           TIOTpe6MTeJiel1
     �cTp116y4Mew  11  peKJiaMOH
                                             46. marketer
         37,  marketability              �MpMa,  OCYlllSCTBJIRIOlI.lafl
     cnoco6HocTb  HeKoero  MaTe­         MapKeTHHr  CBoero  TOBapa;
     pHa.JihHoro  o6�eKTa  /TOBa­        peKJiaMO,D;aTeJib
     pa  MM  ycJiyrM/  6bITh  o6pa­
     lI.l9HHbIM  B  HaJIMQHhle  ,D;9HbrM     47,  market
                                                  exploration
         38. marketable                  M3YQ8HMe  pbIHKa
     npo,o;ruKecnoco6HbIM  /o  ToBa­
     pe/                                     48. market  factor
                                         pbIHQqHbIM  �aKTOp,  �aKTOp
         39. market  analysis            c6bITa
     aHaJIH3  pbIHKa  /O,D;HH  113  ac­
     neKTOB  l13;yt!SHHR  pbIHKa,            49,  market  failure
     B:KJ110qaro�H  onpe,o;eJieH11e      npOBa.JI  pbIHKa  /CHTya4Mfl,
     ero  KOJIHqecTBSHHblX  H  Ka­       KOr,o;a  pbIHOQHaR  SKOHOMH­
     qecTB9HHbIX  xapaKTepHCTHK/         Ka  He  c�paBJIR8TCR  C  3a­
                                         ,o;aqefI  a<tXPeKTHBHoro  pac­
         40. market  audit               npe,o;eJieHHR  MaTepHa.JibHhIX
     peBH3MR  pbIHKa;  MeT9,o;  H3y­     pecypcos/
     qeHHfl  MapKeTHHrOBOH  aK­
     THBHOCTH  H  CTpyKTyphl  6113-          50,  market  fit
     Heca  /c  4eJihID  BhlflBJISHHfl    pbIHOqHoe  COOTB8TCTBHe
     CJia6bIX  M9CT/                     1/BepOHTHOCTb  Toro,  qTO
                                         HOBhIH  TOBap  6y,o;eT  ITOJib-
         41. market                      30BaTbCH  cnpocoM  y  Tex
              behaviour                  �e  ITOKynaTeJieM,  KOTOpbie
     COCTORHHe  pbIHKa  C6bITa           IT0Jlb3YIDTCH  ,o;pyrHMH  TOBa­
                                         paMH  STOTT  �e  �HPMhl/
         42,  market
              decision                       51. market-grid
     npMHRTMe  pemeHHR  O  pbIHKe                 a proach
                                                    r,
     CObITa  TOBapa                       "pemeTKa'  /aHaJIHT11qecKoe
                                          cpe,D;CTBO  cerMeHTMPOBaHHfl
         43. market
              develoement                pbIHKa,  B  KOTOpOM  pbIHOK
     CTaHOBJl9HMe  /wopMHpOBa­            npe,o;cTaBJifl9TCH  MaTp114e11,
     HMe/  pbIHKa                        pa3,D;9JI9HHOM  Ha  cerMeHTbI
                                         no  peJieaaHTHbIM  np11sttaKa.w'

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