Page 52 - ENGLISH-RUSSIAN MARKETING DICTIONARY
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pbIHKa 44. market
CM.TaKge target market dominance
2/ COKp. OT market price JIM,D;HpyrolI.lee TIOJIQj!WHMe Ha
pbIHK9
36. market
OCYlI.lSCTBJIRTb B9Cb KOMTI 45. market-driven
JISKC MeponpIDITHM CBR3aH (marketing)
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HblX c pea.JIH3a4Hevi TOBapa /MapKeTHHr/ op:11eHTMposaH
Ha pbIHKe, HaqHHM C era HbIM Ha pearrbHbie 3aTip0Chl
npOH3B0,D;CTBa H KQHqaR TIOTpe6MTeJiel1
�cTp116y4Mew 11 peKJiaMOH
46. marketer
37, marketability �MpMa, OCYlllSCTBJIRIOlI.lafl
cnoco6HocTb HeKoero MaTe MapKeTHHr CBoero TOBapa;
pHa.JihHoro o6�eKTa /TOBa peKJiaMO,D;aTeJib
pa MM ycJiyrM/ 6bITh o6pa
lI.l9HHbIM B HaJIMQHhle ,D;9HbrM 47, market
exploration
38. marketable M3YQ8HMe pbIHKa
npo,o;ruKecnoco6HbIM /o ToBa
pe/ 48. market factor
pbIHQqHbIM �aKTOp, �aKTOp
39. market analysis c6bITa
aHaJIH3 pbIHKa /O,D;HH 113 ac
neKTOB l13;yt!SHHR pbIHKa, 49, market failure
B:KJ110qaro�H onpe,o;eJieH11e npOBa.JI pbIHKa /CHTya4Mfl,
ero KOJIHqecTBSHHblX H Ka KOr,o;a pbIHOQHaR SKOHOMH
qecTB9HHbIX xapaKTepHCTHK/ Ka He c�paBJIR8TCR C 3a
,o;aqefI a<tXPeKTHBHoro pac
40. market audit npe,o;eJieHHR MaTepHa.JibHhIX
peBH3MR pbIHKa; MeT9,o; H3y pecypcos/
qeHHfl MapKeTHHrOBOH aK
THBHOCTH H CTpyKTyphl 6113- 50, market fit
Heca /c 4eJihID BhlflBJISHHfl pbIHOqHoe COOTB8TCTBHe
CJia6bIX M9CT/ 1/BepOHTHOCTb Toro, qTO
HOBhIH TOBap 6y,o;eT ITOJib-
41. market 30BaTbCH cnpocoM y Tex
behaviour �e ITOKynaTeJieM, KOTOpbie
COCTORHHe pbIHKa C6bITa IT0Jlb3YIDTCH ,o;pyrHMH TOBa
paMH STOTT �e �HPMhl/
42, market
decision 51. market-grid
npMHRTMe pemeHHR O pbIHKe a proach
r,
CObITa TOBapa "pemeTKa' /aHaJIHT11qecKoe
cpe,D;CTBO cerMeHTMPOBaHHfl
43. market
develoement pbIHKa, B KOTOpOM pbIHOK
CTaHOBJl9HMe /wopMHpOBa npe,o;cTaBJifl9TCH MaTp114e11,
HMe/ pbIHKa pa3,D;9JI9HHOM Ha cerMeHTbI
no peJieaaHTHbIM np11sttaKa.w'
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