Page 56 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 56

85. mark-on                      MRM  l1CI1ORb3YfO�He  ycTape­
     pO3HHqHa.R  Ha4eHKa;  pa3HM­        Hhle  MSTO�hl  npOM3B0�CTBa
     ua  Me�,ey  ce6eCTOMMOCTbID             93,  He  Klttrick
     H  pO3H�HOM  4eHoti:                             11
                                         "MaKKMTpMK     /e11teKBapTMh­
     CM. mark-up
                                         Hoe  cnpaBoqHoe  11s�aH11e,
        86. mark-up                      �aID�ee  CTIMCOK  BCex  peKHa­
     p03HMqHa.R  Ha�eHKa                 MO�aTeReti:  11  l1X  peKRaMHhlX
     CM. mark-on                         areHTCTB  ClllA/
                                         CM.TamKe  McK
        87,  marriage  mai 1
     COBMSCTHa.R  paCCbIJrn:a  no            94. mechanical
     noqTe  peKHaMHblX  06'hRBRe­        TexH11qecK11ti:  MaKeT  /B  rre­
     HMM  HSCKORhKHX  pa3RHqHhlX         'tlaTHoti:  peKHaMe/
     WMPM  /c  4eRhID  c0KOHOMMTh
     Ha  noqTOBhlX  pacxo�ax/                95,  media
     CM.Tarotte  network  mall           cpe�CTBa  peKRaMbl  /neqaTh,
                                         pa�o  11  T9H9BM�9HMe/
        88,  mashlon  (mass +
             +  fashion)                     96. media
     /�apr./  MaCCOBa.R  MO�a  C                  advertising
     npeTeHs11eti:  Ha  "�sai1Hep­       peKnaMa  B  cpe�cTBax  Mac­
     cKoe"  MCITORHSHHe  /TaKlie         coBoti:  KOMMYHMKa41111
     WliPMhl,  KaK  Gloria  Vander­          97,  media  adverti-
     bilt,  Jordache,  Sasson/                    sing  expenditures
                                         3aTpaThl  Ha  peKHaM�  B
        89,  mass-circula­
              tion  magazine             cpe�CTBax  MaCCOBOM  MHq>Op­
     MaCCOBblti:  �ypHM                  MaQMli
                                             98,  media  analysis
         90,  mass-market
     m11pOKoro  cnpoca,  Macco­          aHaHH3  cpegcTB  peKRaMbl
     Bblti:  /o  TOBape/                 /l13y,IeHMe  BO3MOmHhlX  nog­
                                         XO�OB  K  opraHl13aQHM  peK­
         91,  mass  marketing            Ha.MHOH  KaMnaHMM  B  cpe,qcT-­
     MaCCOBhrn  MapKeTl1Hr  /Me­         Bax  MaCCOBOH  MH�OpMaQMM,
     TO'A  npo�a1.t11  KpynHhlX  nap­    HanpaBneHHOM  Ha  lliMPOKyIO
     TMti:  TOBapa  RID50MY  noKyna­     MHH  crre4MaRH3HpoBaHHyIO
     T0HID.  Q6b!qHQ  npHMeHRSTCR        ayW-1TOp11ID/
     B  cynepMapKeTax  11  posH11q­
     HblX  Mara311Hax,  TOprytOII\l1X        99,  media
     no  CHWKSHHbIM  4eHaM/                       audiences,  pt
                                         ay.gMTOP,HR  cpe�CTB  Macco-
         92,  mature                     BOM  1,rncpopMa411M
             industries,  pi
     "rrpecTapenhle"  OTpacRM                100. media  buy
     rrpo11sBo�cTBa,  cnpoc  Ha          noKynKa  MeCTa  M  BpeMeHM
     rrpO,IzyK4MID  KOTOphlX  He  HMe­   B  cpe,qCTBaX  peKHaMbl
     eT  TeH�eHQMM  K  pocTy,

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