Page 58 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 58

116,  merchandising             npo4eccOB  BKOHOMH48CKO­
     M8p4aHAal13HHr  /nOAPOTOB­           ro  o6MeHa  e  KOHKpeTHUX
     Ka  TOBapoB  K  TTPOAWKS  B         q>HpMax/
     pO3HH4HOI1  TOprOBJie  c  4e­       CM,  macromarketing
     JlbID  npMBJI848HHfl  BHHMaHHH
     rroKynaTenei1  - pasMe111eHHe           124. microwaveable
     B  TOprOBOM  BMe,  ,D;OTTOJIHH­     npeAHa3Ha4eHHhlM  ,IVlfl  npH­
     T0JlbHaR  ynaKOBKa,  ycTa­          POTOBJI8HHH  B  MHKpOBOJIHO­
     HOBKa  peKJiaMHhIX  nnaHrne­        BOM  ne4H  /o  TIMll\8BUX  npo­
     TOB  H AP,/                         AYKTaX/
         117,  merger                        125. mid-range
     CJIHflHHe,norno111eHHe  O,D;HOM                market
     �MpMhl  ,n;pyroti  /npH  BTOM       phlHOK  ITOTpe6HT8JlbCKHX
     coxpaHReTcfl  HasaaHHe  M            TOBapOB  CPSAHeti  CTOMMOC­
     CTPYJ(Typa  �HpMhl,  norno­         TH
     THBlliSM  5onee  cna6yro  �Mp­          126,  middle-of-the­
     My/                                            line  merchan­
                                                   dise
         118,  merge/purge
     onepa4Hfl  Ha  �OMITbIDTepe,        Toaap  cpe,n;Hero  KaqecTBa,
     48JibID  KOTOpOH  flBJiflSTCfl      ,n;o6pOTHhlM  TOBap
     06HOBJI9HHe  TT04TOBhIX  CTIMC­         127,  Mi  11  lne  Rate
     KOB  /HCKJIID48HMe  onpeAe­                    Formula
     JISHI-IHX  aApSCOB,  BBep;eHMe      MSTO,D;HKa  conocTasneHHfl
     HOBhlX  aApecOB  M  T.p;,/  /B      CTOHMOCTH  peKJiaMhl  B  pa3-
     npflMOM  TT04TOBOM  peKJiaMe/       Jil14Hh!X  raBeTax  /cTo.11-
                                         MOCTb  3a  peKJia.MHYID  CTp0-
         119,  message
                                         4KY  ,n;enHTCH  Ha  THpaJK  H3-
               environment
     KOHTSKCT  peKJiaMHOPO  06-          ,qaHH.H  11  YMHO]KaeTC.R  Ha
     pa111eHHfl                           I  MJIH./
                                             128. minimerger
         120. me-too
     /]Kapr./  CJIHRHHe  He60Jib­        CJIHflHMe  HSOOJiblllOH  T8XHH-
     ll!Ol1  cpHpMhl  C  KpynHOH         48CKOI1. q'J�pMbl  C  KpyrrHoti
     CM.TaK]K8  minimerger               KOMnaH11e11
                                         CM. me-too
         121,  metro  area
               (metropolitan                 129. mislabeling
               area)                     HenpaBMJ!hHa.H  MapKMPOBKa
     MeTponoJIHCHhli1  apean                 130,  misredemption
                                         HenpaBMJibHoe  noPamemte
         122. metropolitan
               newspaper                 /KynOHOB/
     MeTpOTIOJU1CHafl  raseTa                131. missionary
                                                    sellin
         123,  micromarketing                              P. 1
     MMKpm,mpKGTMHr  /HBy4eHHe            11MMCCHOHepcTBO    /HCITOJih-

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