Page 59 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 59

3OBaHHe  KOMMMBOH�epOB  Ha              140. move  product
     HOBblX  ytJaCTKaX  ,rµm  npo,I:(a­  11,I:(BHraTb"  TOBap,  YBSJIJ,1-
     nm  HOBhIX  TOBapoa/                q1,1aaTb  ero  c6bIT  nocpe,I:(­
                                         CT.BOM  peKJia.MbI  J,1  MeponpH­
         132,  Mister  Magoo             RTHH  no  CTHMYJIHpOBaHHID
     11MMCTep  Mary",  nepCOH�           C6bITa
     CITOL\Ha.JibHbIX  peKJiaMHbIX
    pOJlHKOB                                 141. move-up
     CM. abnormal  Hagoo                           buyers
         133. mob i I e                  ,I:(OMOBJI8.A9Jib4hI,  CTp0Mfl�-
                                         9CH  K  60Jiee  pOCKOillHhlM  J,1
               exposition
     nepe,I:(B:t1�HaH  BbICTaBKa         npOCTOpHhlM  mHJIH�aM
                                             142. multinational
         134,  mobile  unit
                                                   corporation
    nepe�B:t1�HM  TeJieI-CaMepa,         Me�Ha4HOHa.JlbHaH  KOpnopa-
    HCilOJib3yeMaH  WIR  penopTa­
    �eM  c  MecTa  co6blTHM  /B          41,1H  /Kopnop�HH,  yqacT­
    TeJieBH3MOHHOM  peKJiaMe/            ayro�M  B  MextAyHapO,I:(HOM
                                         npoHSBO,I:(CTBSHHOM  J,1  KOM­
         135,  moderate                  MepqecKOM  A0R T0JlbHOCTH,
               buyer                     KOTOpaH  npO113BO,I:(HT,  npo­
    cpe,I:(HHM  TIOKynaTSJib             ,I:(aeT,  peKJiaMHpyeT  CBOJ,1
     CM. medium  buyer                   TOBapbI  B  pa3JIJ,1qHbIX  CTpa­
                                         Hax  MHpa/
         136,  model  stock
    06pas4OBb!H  sanac  TOBapoa          CM,  HNC
     /HeO6XO,I:(J,1MOe  KOJIHqecTBO          143,  multlpack
    Heo6xo�HMbIX  TOBapoB  a             MYJibTHnaK  /KOHT0MHepHaH
    HY�HOM  MecTe  B  Hy�HOe             yna«oa«a,  co,I:(ep�al.l.  Hec­
    BpeMfl/                              KOJibKO  9AHHH4  MHAHBli,I­
                                         aJibHO  ynaKOBaHHoro  TOBa­
        137,  morn  and  pop
               out I et s,  p I          pa/
     ceM0MHhle  MarasHHbl  /o6blq­           144 ..  multiple
    HO  HeOOJiblliHe  TOprOBhle                    brands,  pi
     TOqKH,  O6cJiy�1,1aaeMble  CJ,1-    MHOR0CTB0HHble  MapKH  /pas­
     JiaMH  O,I:(HOM  ceMhH,  MMeID­     JIJ,1qHbie  MapoqHhle  HasaaHMR,
    �eM  orpaH11qeHHhIM  Kanwran/        HCilOJlb3yeMble  �HPMOM-npo­
                                         H3BO,I:(MT0JleM  WIH  O,I:(Horo
         138,  money  center
               bank                      TOBapa  c  4eJibID  pacnrnpHTb
    KpynHhlM  KOMMepqecKHM               pbIHOK  C6b1Ta/
    6aHK                                     145,  multiple
                                                   pricing
        139,  motor  freight
     aBTOM06HJibHbill  rpys  /TOBa­      npe,I:(OCTaBJI0HHe  CKMAKH  C
    pbI,  TpaHcnopTMpyeMhle  aa­         4eHbI  B  cnyqae  np11O6peTe­
     TOMO6HJihHhlM  TpaHcnopTOM/         HHR  H0CKOJlbKHX  0,I:(HHHQ
                                         TOBapa

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