Page 59 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 59
3OBaHHe KOMMMBOH�epOB Ha 140. move product
HOBblX ytJaCTKaX ,rµm npo,I:(a 11,I:(BHraTb" TOBap, YBSJIJ,1-
nm HOBhIX TOBapoa/ q1,1aaTb ero c6bIT nocpe,I:(
CT.BOM peKJia.MbI J,1 MeponpH
132, Mister Magoo RTHH no CTHMYJIHpOBaHHID
11MMCTep Mary", nepCOH� C6bITa
CITOL\Ha.JibHbIX peKJiaMHbIX
pOJlHKOB 141. move-up
CM. abnormal Hagoo buyers
133. mob i I e ,I:(OMOBJI8.A9Jib4hI, CTp0Mfl�-
9CH K 60Jiee pOCKOillHhlM J,1
exposition
nepe,I:(B:t1�HaH BbICTaBKa npOCTOpHhlM mHJIH�aM
142. multinational
134, mobile unit
corporation
nepe�B:t1�HM TeJieI-CaMepa, Me�Ha4HOHa.JlbHaH KOpnopa-
HCilOJib3yeMaH WIR penopTa
�eM c MecTa co6blTHM /B 41,1H /Kopnop�HH, yqacT
TeJieBH3MOHHOM peKJiaMe/ ayro�M B MextAyHapO,I:(HOM
npoHSBO,I:(CTBSHHOM J,1 KOM
135, moderate MepqecKOM A0R T0JlbHOCTH,
buyer KOTOpaH npO113BO,I:(HT, npo
cpe,I:(HHM TIOKynaTSJib ,I:(aeT, peKJiaMHpyeT CBOJ,1
CM. medium buyer TOBapbI B pa3JIJ,1qHbIX CTpa
Hax MHpa/
136, model stock
06pas4OBb!H sanac TOBapoa CM, HNC
/HeO6XO,I:(J,1MOe KOJIHqecTBO 143, multlpack
Heo6xo�HMbIX TOBapoB a MYJibTHnaK /KOHT0MHepHaH
HY�HOM MecTe B Hy�HOe yna«oa«a, co,I:(ep�al.l. Hec
BpeMfl/ KOJibKO 9AHHH4 MHAHBli,I
aJibHO ynaKOBaHHoro TOBa
137, morn and pop
out I et s, p I pa/
ceM0MHhle MarasHHbl /o6blq 144 .. multiple
HO HeOOJiblliHe TOprOBhle brands, pi
TOqKH, O6cJiy�1,1aaeMble CJ,1- MHOR0CTB0HHble MapKH /pas
JiaMH O,I:(HOM ceMhH, MMeID JIJ,1qHbie MapoqHhle HasaaHMR,
�eM orpaH11qeHHhIM Kanwran/ HCilOJlb3yeMble �HPMOM-npo
H3BO,I:(MT0JleM WIH O,I:(Horo
138, money center
bank TOBapa c 4eJibID pacnrnpHTb
KpynHhlM KOMMepqecKHM pbIHOK C6b1Ta/
6aHK 145, multiple
pricing
139, motor freight
aBTOM06HJibHbill rpys /TOBa npe,I:(OCTaBJI0HHe CKMAKH C
pbI, TpaHcnopTMpyeMhle aa 4eHbI B cnyqae np11O6peTe
TOMO6HJihHhlM TpaHcnopTOM/ HHR H0CKOJlbKHX 0,I:(HHHQ
TOBapa
-58-