Page 55 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 55

Tene  HRH  aHa.JIH3  noTeH4H­       BC�H  nOMaAhl,  npOlJ.aBae­
     aRbHOPO  phlHKa  COh!Ta  no         MOH  Ha  pbIHKe/
     HHAHBH,Izya.JlbHblM  xapaKT8-           80. market-share
     PHCTHKaM:  B03pacT,  non  H
     T.ll,./                                      leader
                                         B9�aR  (pHpMa  no  TIOKa3a­
         76,  market                     T8RRM  saHHMaeMOM  lJ.ORH
              representative             phlHKa
     npell,CTaBHT8Rb  TOpPOBOH
     qJHpMbl  no  rpynne  TOBapOB            81. market
                                                           n
     /cOTPYlJ.HHK  OTAena  saKy­          II      skimminQ
     rroK  �HpMhl,  3aHHMaIDmHHCR          CHRTHe  CRHBOK  /ycTaHo-
     onpeAeneHHOH  rpyrrrroA  TO­        BR8HHe  Bh!COKOH  HCXOlJ.HOH
     aapoa  H  rrpelJ.OCTaBRRID!qHH      4eHhl  Ha  HOBhlH  TOBap  c
     HH�OpMaQHID  O  HHX  ITOKyna­       4enbID  6h!CTpO  OKynHTb
     T9RRM  Mara3HHOB,  KOTOphl­         npOH3B0lJ.CTB9HHble  H  MapKe­
     MH  BRaA88T  HRH  ynpaanReT         THHPOBhle  3aTpaThl/  /cTpa­
     (pHpMa/                             TerHR  49H006pa30BaHHRt
                                             82. market
         77,  market  research
     HCCR8ll,OBaHHR  pbIHKa                       strategy
     /4aCTb  Ma2KeTHHPOBhIX  HC­         pbIH04HM  CTpaTerHR  /Bhl­
     cneAOBaHHH,  3aHHMaID�aRCR          pa60TKa  MapKeTHHroaoro
     H3Y48HH8M  oco6eHHOCT8M             nOll,XOlJ.a,  IT03B0RRIDmero
     phIHKa,  era  CTPYKTYPhl  H         BhIITORHHTb  ITOCTaBneHHble
                                         nepeA  HOBhlM  BH!J.OM  TOBa­
     o6'beMa/
                                         pa  salJ.a4H  no  c6h!�y/
         78,  market
              segmentation                   83. market  struc-
     cerMeHTHpoaaHHe  phIHKa                      ture  analysis
     /pa3A8R8HH8  pbIHKa  c6h!Ta         attanvs  CTPYKTYPhl  phlHKa
     onpell,eneHHoro  BHlJ.a  H3ll,e­    /H3Y46HHe  TOBapOB  KOHKy­
     RHR  Ha  pa3RH4Hhl8  KaTero­        pHpyID!qHX  <PHPM  Ha  onpeAe­
     pHH  no  TaKHM  npH3HaKaM,          neHHOM  pbIHKe  H  OTB9THOH
     KaK  M8CTOnonogeHH9  H              peaKQHH  noTpe6HT0R9M  Ha
     T.ll,./                             HIDC  C  Q9RbID  Bblpa60TKH
                                         OTTTHMMbHOro  perneHHR  0
         79,  market  share              BH9lliH9M  BHll,e  TOBapa  H
     pbIH04HaR  ll,ORR,  AORR  pbIH­     Il03HQHOHHpOBaHHH  era  Ha
     Ka  /npo4eHT,  KOTOphlH             pbIHKe/
     npHXOlJ.HTCR  Ha  ADRID  noKy­
     noK  onpell,eneHHoro  ipHpMeH­          84. marking
     Horo,  �ap04HOPO  TOBapa            MapKHpOBKa  TOBapoB
     OT  BCeH  COBOKynHOCTH  rro­        /cHa6ReHHe  TOBapOB  TOp­
     KYfiOK  TOBapa  AaHHOro  BH­        rOBb!MH  RPRhIKaMH  C  YKa3a­
     Aa,  Hanp.,  IlOMaAhl  (pHpMhl      HHeM  Q9Hhl,  pa3Mepa  H
                         1
     "Revlon",  MapKH  1 F&l  11   OT    T , A , /

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