Page 53 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 53

52,  market                         58,  marketing
              ideology                            functions,  pl
     rJ>MJIOCOqJJ1.fl  pbIHKa            qiyHKQl1.f  MapK0TJ1Hr.a:  no­
                                         KynKa,  npo�ruKa,  �ocTaBKa,
         53. marketing                   CKRa�11poBaH11e, .copT11pOB­
              agency                     Ka,  CTaH�apT11sa411H,  �11-
     aPeHTCTBO,  saHvtMaromeecJI
     MapKeTl1HI'OM                       HaHCJ1poBaH11e,  npl1HHTJ10
                                         OTB9TCTB9HHOCTJ1  sa  pl1CK
         54,  marketing                  11  c6op  11HqiopMa41111
              boards,  pl
     COB0TbI  no  MapK9Tl1Hry                59,  marketing  Infor-
     /areHTCTBa,  cos�aBaeMble                    mation  system
     C  40RbID  MOHOTIORJ13l1pOBaTb      CJ1CT9Ma  MapK8TJ1HI'OBOH
     C6bIT  onpe�eneHHbIX  TOBa­         J1H�OpMaQHJ1  /BCH  CJ1CTeMa
     pOB,  B  oco6eHHOCTJ1  C0Rb­        c6opa,  aHan11sa,  xpaHeHl1H
     CKOX03HHCTB9HHOH  npo,nyK-          11  pacnpocTpaHeHJ1H  11Hqiop­
     41111.  0HJ1  o6�e�HHIDT  60Rq­     M�1111,  l1MeromeA  ttenocpe�­
     II.I00  tni9no  M9RKJ1X  npOl13Bo'­  CTBeHHoe  OTHOill8Hl1e  K
     �Tenel1  11  .fIBMIDTCH  no­        MapK8Tl1Hry,  J1CTTORb3Y8MaH
     cpe�HJ1KOM  np11  neperoBo­         �aHHOH  qi11pMoti/
     pax  C  HSMHOroq11cneHHblMJ1            60. marketing
     OT1TOBh1Ml  3aKynm11KaMJ1/                   lntelllgence
                                         MapK9TJ1HI'OBaH  pasBe�a
        55,  marketing                   /qacTb  CJ1CT9Mbl  MapK9TJ1H­
              concept
     qJJ1ROCOqJJ1H  MapK9Tl1Hra          rOBOH  l1H!p0pMa41111,  Kacaro­
                                         maHcH  c6opa  �aHHhlX  o  no­
     CM,  broad  business  phi­          cne�HHX  �OCTillKSHHHX  B
     losophy
                                         l1HTepecyrometi  qivtpMy  06-
         56. marketing                   nacTvt/
              cost  analysis
     aHMJ13  MapK9TJ1HI'OBblX  sa­           61. marketing
     TpaT  /T.e.  3aTpaT  C  MO­                  management
     MSHTa  npol13BO�CTBa  rOTO­         M9H9,I.V�9HT  MapK9TJ1Hra
     BOH  npo�41111  �o  ee  no­         /nnaH11poBaH11e,  ynpaane­
     cTaBKvt  KOHeqHOMY  T1OTpe-         Hvte  J1  KOHTpORb  BC9X.Map­
     6vtTenro 11  nonyqeHJ1H  onna­      K9TJ1HI'OBbIX  onepa411ti,  B
     ThI/                                TOM  q11cne  nocTaHOBKa  sa­
                                         �aq  MapKeTvtHra,  paspa6oT­
         57. marketing-domi-             Ka  nporpa.MMhl  11  CTpaTer1111
             nated  strategy             MapKeTvtHra,  saKpenneH11e
     CTpaTer11H  M0H9,I:Q0HTa,           sa  STHMvt  nporpaMMa.Mvt  on­
     cTaBHmaH  BO  rnaBy  yrna           pe�eneH�oro  nepcoHana,
    noTpe611TeRbCKl1H  cnpoc;            cynepBatt3vtHr  MapKeT11Hro­
     Opl10HTl1pOBaHHaH  Ha  Map­         BhlX  onep�11H  J1  KOHTpORb
    K8Tl1Hr                              11cnonHeH11JI/




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