Page 48 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 48

m11x  B  cyMMe  "o6pas  JK11sH11"   caoero  a.,qpecHoro  cnMcKa
     pa3Rl14HhIX  n0Tpe6:t1TSRbC­        'APYrOH  �11.pMe  ,IVIH  o�Ho­
     Kl1X  rpyrrn                        KpaTHoro  HCTIORb30BaHHH,
     CM •  1 i f e s t y 1 e              "a  apeH�"
         17. light  buyer                    27. listenership
     HSTIOCTOHHHhl�  TIOKynaTeRb         cnymaTeRbCKaJI  ay�HTOpl1H

         18. light  user                     28. listing  fees,
     noTpe6nHID�H  TOBap  He4ac­                  pl
     TO  l1  B  He60Rbilll1X  KORl14e­   nnaTa  3a  peKnaMHhle  ycny­
     CTBax  /o  TIOTpe6MTene/            rH,  B3HMaeMaJI  YHHBepca­
                                         MaMH  c  OllTOBhIX  Toproa4eB
         19. line
     TOBapHaH  cepHH                     /sa  ycnyrH  no  CTHMynHpo­
     CM.TaIOlte  product  line           BaHMID  CObITa  TOBapa  qepe3
                                         yHHBepcaM  - peKna.Ma  BHyT­
         20.  1 ine  extender            pH  MarasHHa,  noMe�eH11e
     HOBMH  TOBap HBRHIDmHHCH             peKRaMHhIX  o6'hRBReHHM  B
                   A
     M0��11Ka411e11  cTaporo              ra3eTe  H  T.�./
         21. line  extension                 2 9 •  L i  t t I e  Amer I c a
     pacm11peHHe  cepHH  po�cT­                   Method
     seHHhIX  TOBapOB  /BhlnycK          MeTo�  onpe�eneHHH  aqxpeK­
     HOBOH  pa3HOBM�HOCTH7               THBHOCTH  peKRaMHOH  KaMna­
                                          HHH  B  06meHa4MOHMbHOM
         22. list
     CTIHCOK  paCChIRKH,  pacchl­        MacmTa6e  no  pesynoTaTB.¥
     noqHbIH  CTIHCOK  /B  np.RMOH        ee  npoBe�eHMH  B  MeCTHhIK
     TT04TOBOH  peKnaMe/                 ycnOBMHX  /Ha  H860Rbilll1X
     CM.TaKJKe  mall  list,              phIHKax/
     mailing  list                           30. Little  Sisters,
         23. list  broker                         pl
     "�pecHbIH  Maxnep"  /rro­           H3BeCTHhle  MaCCOBble  JKSHC­
     cpe�HHK,  npe�OCTaBRHIDmHH           KHe  xypHMhl  B  CIIlA
     a,I:qeCHble  CTIHCKH  O�HOH          ("Self",  "Working  Mot­
     �11pMhl  �pyroH  �HpMe/             her",  "Working  Woman"  11
                                                      11
                                          "Ms.  Savvy   );  "cecTpH4-
         24. 11 st  company              KH"
     �HpMa-rrocTaBmM:K  �eCHbIX
     CllHCKOB                                31.   I lving  habl t
     CM. addressing  company              o6pas  JKl13HM
                                             32.   I oad  up
         2 5 .  1  i s t -coin p i  1  i n g
              firm                        "HarpysKa";  npHeM  c6b1Ta,
     �MpMa-cocTaBHTSRb  �pec­             HCTIORb3Y8MhIM  B  TaK  Ha3hl­
     HhIX  CTIMCKOB                       aaeMbIX  KHMHbIX. H  My3hI­
                                          KMbHhIX  Kny6ax,  KOr�a
         26. list  rental                 noKynaTenro,  np1106peTaIO­
     npe�OCTaBR8HH8  �11pMOH              �eMy  �Be  IDIH  Tpl1  KHMrM
                                   -4?-
   43   44   45   46   47   48   49   50   51   52   53