Page 51 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 51

o6nacTH  genOBOH  aKTl1BHOC­        KH  onpeAeJieHHOPO  TOBa­
     Tl1  11HqJOpMaQHJ.1,  mICTpyK­      pa  B  CJiyqae  TTOBhllJeHHR
     QHH,  rrpaficJIHTOB  H  T,A,/       4eHbl  Ha  Hero/
        25. manufacturer                     30,  marginal
             coupon                               producer
     TOBa Hh!M  R;x'TTOH'  BbITTYCKae­   MaprMHaJibHblM  npOM3BOAM­
          Pi
                  11
          1
    Mb!H  qmpMOI1 -npOJ.13BO�J.1Te­      TeJib  /T.e.  TaKaR  qJMpMa,
    JieM  Tosapa  /B  rrporpaMMe         npM6hlJib  KOTOpOH  OT  pea­
     CTMMYJIMpOBaHHR  C6hlTa/            JIM3aQMM  CBOero  TOBapa
    CM. coupon                           e,[\Ba  noKphlBaeT  saTpaThl
                                         Ha  ero  npOH3B0,[\CTBO/
        26. manufacturer's
             agent                           31. ma!"ginal
    areHT  qJHpMbr-npOM3BO,[\HTe­                 seller
    JIR;  onTOBhlH  TOproBeQ,            MaprHHaJibHhlM  TOproBeQ
    nocpe,[\HMK,  He  RBJIRromHHCR       /T.e.  TaKOM  TOproBe4 ,
    co6CTBeHHJ.1KOM  npOAaBae-,          KOTOphlH  OTKaJ!teTCR  npOAa­
    Moro  HM  TOBapa  lareHT             BaTb  TOBap ,  8CJil1  QeHa  Ha
    o6bill:HO  npeACTaBJIReT  npo­       Hero  6yAeT  CHIDKeHa/
    AyKQMID  HeCKOJibKMX  HeKOH­
    KypMpyIDmMX  MeX,[\y  co6oH              32,  markdown
    q,MpM-npOl13BOAMTeJieM,              CHMX8Hl1e  ycTaHOBJieHHOH
    npeAHasHati:eHHyro  ,D;JR  on­       paHee  pO3Hl1ll:HOH  Q8Hhl
    peAeJieHHofi  cq,ephl  TOprOB­           33. markdown
    JIH/                                          concellation
    CM,TaKXe  MR,  manufactu­            ITOBbllI8Hl1e  Q8Hhl,  paHee
    rer's  representative                CHH.�eHHOH  /B  p03HHll:HOM
                                         TOprOBJie/  /OHO  He  AOJIXHO
        27,  manufacturer's
                                         npeBbillaTb  neeBOHall:aJibHO
             brand
    MapOti:HOe  Ha3BaHHe  TOBapa,        ycTaHOBJieHHOl1  Ha  TOBap
    npMHa,L\Jie�amee  npo11sBOAM­        Q8Hhl/
    Tenro  caMoro  Tosapa                    34. markdown  money
                                         A8H8XHaR  CyMMa,  KOTOpyID
        28,  manufacturer's
             representative              noJiyqaeT  po3Hl1ll:HW  Topro­
    npe,[\CTaBMTeJib  q,HpMbI-l13rO­     Be4  OT  qJl1pMhl-npoM3BO,[\HTe­
    TOBMTeJIR,  areHT  �HpMbI-H3-        JIR  B  cJiyqae,  ecJIH  ero  To­
    roTOBHTeJIR                          Bap  He  pacnpOAaeTCR /  OAHH
    CM.TaK�e  MR,  manufactu­            H3  CYJ!t0CTB0HHhlX  nyHKTOB
                                         KOHTpaKTa  M0X,[\y  TOproB­
    rer's  agent
                                         QeM  H  npOH3BO,[\HTeJieM/
        29,  marginal  buyer
    Ma(?Pi1HaJibHblM'  "norpaHHll:­          35. market
        11                               1/  phlHOK;  06hlll:HO  KaKOH­
    Hhll1  noKyrraTeJib  /T.e.
                                         -TO  onpeAeJieHHbIH  cerMeHT
    Ta.KOU  noKynaTeJib,  KOTO­
    phlfi  BO3AePXHTCR  OT  noKyn-       scero  noTpe6HTeJibCKoro
                                   -50-
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