Page 54 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 54

62. marketing-                   ra  KaKoro-n11.60  onpeAeJieH­
              manship                     Horo  TOBapa
     Mepa  KBB.J:U1q>MI..\ Mp()Ba.HOCTH   CM.TaK'1t8  niche
      ITPOBSASHMR  MapKeTMHra
     TOBapa  MJIH  ycnyrM                     70. market-oriented
                                                   production
         63. marketing  mix               npOH3BOACTBO,  opHeHTHpO­
     �OpMyJia  MapKSTMHra,  4             BaHHOe  Ha  KOHKpeTHhlM  pH­
      COCTaBJiffIDIIµfe  MapKSTMHra:      HOK  /T.e.  TIEOH3BOACTBO
     ueHa,  Toaap,  peKJiaMa  H           TOBapa  B  TOH  CTpaHe,  rAe
     pasMe�eHMe  /paspa6oTaHa             npOM3BOAHTCff  ero  TIPOAaJKa/
     snepBhle  HMROM  BOPASHOM,           /B  MS�AYHB.POAHOM  MapKe­
     aMepHKaHCKMM  3KOHOMJIJC­            THHre/
     T0M/
                                              72,  market
         64. marketing                             penetration
              research                    BHSAPSHHe,  npoHHKHOBSHMe
     MapKeTMHrOBhlS  HCCJI0AOBa­          /TOBapa/  Ha  phlHOK  /AOJiff,
     HMR  /npo4ecc  c6opa,  sanM­         npHHa,rµie�a�rui:  KOHKpeTHO­
     CM  M  aHaJIH3a  MH�OpMal..\HH,      MY  BMAY  TOBapa  B  o6�eM
     KaCaID�eficR  MapKeTMHra  TO­        COBOKYITHOCTH  TIOA06HhlX
     sapoB  H  ycnyrl                     TOBapoB  Ha  phlHKe/

         65. marketing  rese­                 71,  market
              arch  Information                    out Ii ne
     AaHHhle  HCCJISAOBaHHff  Map­        MSCTO  TOBapa  Ha  phlHKe
     KSTMHra                              /o6�ee  ITPSACTaBJISHMe  o
                                          MeCTe  KOHKpeTHOro  BMAa
         66. Marketing  Scien-
              ce  Institute               MJIM  MapKH  TOBapa  B  06-
     MHCTMTYT  MaEKSTMHrOBbDC             �en  CMCTSMS  pbIHKa/
     HCCJISAOBaHMH  /C@A,  KeM6-             73,  market
     pMWK,  rnTaT  Maccaqyccerc/                   presence
     CM.Ta.KJS  HSI                       npHcyTCTBMe  Ha  phlHKe;
                                          Ha.JIHqHe  y  q>HpMhl  peKJiaMhl,
         67. marketing-
              -services  firm             06JiaAaHMe  ycTOM4HBOfi  pe­
     WMPMa,  OKa3hlBaID�aR  pas­          nyTa411efi  cpeAM  ITOTpe6H­
     JIMqHhle  MapKSTMHrOBhle  yc­        TeJiefi  M  KOHKypeHTOB
     JiyrH,  MapKeTMHrOBaR  q>Mp­             74,  market  price
     Ma                                   phlHOqHaR  I..\SHa  /T.e.  pe­
                                          aJibHa.ff  I..\SHa,  no  KOTOpofi
         68. marketing  tool
     cpeACTBO  MapKeTMHra,                B  AB.HHhlfi  MOMSHT  TIPOAB.ST­
     MapK9TMHrOBbrn  npMeM                Cff  TOBap.  CoKp.  market/
                                              75. market  e rofile
         69. market  niche
     He60JiblliOM  cerMeHT  phlHKa,       cpes  phlHKa  /HH�OpMal..\Hff
     TTOAXOAR�Hfi  AJiff  MapKeTMH-       0  TIOTSHI..\HMbHOM  noKyna-

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