Page 57 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 57

101. media  buyer                    109. medium  buyer
     peKJiaMHblM  areHT,  saHHMaIO­      yMepeHHb!M,  cpe,[(HV.H  noKy­
    �HMCfl  rroKynKDH  peKJiaMHO­        naTeJib
     ro  MecTa  H  BpeMeHH  B            CM.TaIO!te  moderate  buyer
    cpe,n;cTBax  peKJI8.MhI
                                             110. mega-agency
        102. media  costs,               peKJiaMttOe  areHTCTBO  -
               p I                       rHrattT;  Kpynttoe  peKJia.M­
     1/  H3,[(ep�KH  Ha  cpe,n;CTBa      Hoe  areHTCTBO  C  TIOJIHblM
     peKJiaMhI;  2/  pac4eHKa            l.\HKJIOM  ycJiyr
     cpe,[(CTB  peKJia.Mbl
                                             111,  megamerger
         103. media  clea­               CJIH.fIHHe  q>HpM-rHraHTOB
              rance  body
     opraH  KDHTpOJifl  sa  cpe,n;cT­        112. membership
                                                   groups,  pi
    BaMH  pe!Wa.Mbl
                                         rpynnbl  JIID,D;SM,  o6�e,[(1HSH­
        104. media  decision             Hble  no  �OpM8.1IbHOMY  npH3-
     rrpHHflTHe  perneHHfl  06  HC-      HaKy  npHHa,[(e�HOCTH  K
    11OJlb3OBaHHI1  onpe,n;eJieHHblX     KaKOH-TO  o6�eCTBSHHOfi
     cpe,[(CTB  peKJiaMbl  B  peK­       opraHHSa4HI1  /B  TOM  qHcJie
    JiaMHOM:  Ka.MnaHHH                  11  11TOprOBOMY  KJiy6y"/
         105,  media  director               113. merchandise
    ynpaBJIRID�HH  no  cpe,n;CTBaM                 catalogue
    peKJiaMbl  /COTpy,n;HHK  peK­        TOBapHb!M  KaTa.rror
    JlaMHOro  areHTCTBa,  OTBe­
    qaID�l1H  sa  Bb16Dp  peKJia.M­          114,  merchandise
    HhIX  cpe,[(CTB  ,WJ.fI  npoBe,n;e­            manager
                                         ynpaBJIHIDIIµiM  no  TOprOBJIS
    HMfl  peKJiaMHOH  Ka.MnaHHH  H
    sa  pasMe�eH11e  B  HHX  peK­        /B  p03Hl1qHQM  TOprOBJie/;
                                         OTBSICTBSHHOS  Jll1QO,  KOH­
    JiaMHbIX  06'b.HBJ10Hlfil/
                                         TpOJIHpyro�ee  BaKYITKI1,  npo•
        106. media                       ,[(SE.Y  H  yqeT  TOBapOB  B
               investment                MaraBHHe
    accHrHoBaHHH  Ha  cpe,n;cT­
    Ba  peKJiaMbl                            115. merchandise
                                                   mart
        107. media                       ,n;eMOHCTpaqHOHHO-TOprOBb!M
              management                 KOMITJ16KC  /OOJiblliOe  Topro­
    PYKOBO,D;CTBO  CJiy�6o�              aoe  TIOMSll\SHHe,  npHHa,IVe­
    cpe,n;cTB  peKJiaMhl  /B  peK­       �all\88  q>HpMe-npo11BBO,D;HT6,­
    JiaMHOM  areHTCTBS/                  JIID,  r,n;e  npOBO,D;HTC.fI  Ae­
                                         MOHCTpa4Hfl  TOBapa  H  sa­
        108. media  plan
    nJiaH  HCTTOJib3OBaHH.fI             KJIIDqaIDTC.fI  ToprOBble  c,n;eJI­
    cpe,[(CTB  peKJiaMbl  B  peK­        KH/
    JiaMHOH  KaMnaHHH


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