Page 62 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 62

OCHOBaHID1  �aHHblX,  npe�o­             34,  nondurable
    cTaBJIHeMhlX  0KcnepTHbIMM                   goods
    naHeJIHMM/                           TOBaphl  HSMMTSJibHOro
                                         nOJI.b3OBaHvtfl  /  npO,eyKTbl
        27. Nielsen  rating
    peMTMHr  H�bceHa  /npo­              TIHTaHHfl,  o�e��a  M  T  .�./
    ueHT  ceMen,  npMHMMaro�x                35. nonproflt
     onpe�eJieHHyro  TeJie- MM                    marketing
    pa�onepe�aqy  no  �aHHbIM            npMMSHSHvle  MapKSTMHrOBblX
    �MpMhl  A.K.HMbCeHa,  MC­            npvteMOB  HeKOMMe tieCKMMM
                                                            P.
     noJib3yYO�eH  ay�MMeTpbl/           opraHv1sa4v1HMv1;  'HeKoMMep­
     CM. nlelsens                        qecKHM  MapKSTHHr"
        28. nlelsens,  pl                    36,  nonprofit
    peMTMHr  HvtJibCeHa                           organization
     CM. Nielsen  rating                 HSKOMMepqecKa.H  opraHM3a­
                                         QHfl
        29. nix le  mai I
     "6paKoBaHHa.H  notITa"  /noq­           37. nontheatrical
     TOBble  OTnpaBJISHJiff  C  He­               distribution
     npaBvIJibHbIM,  HeTOtIHhlM  MJivl   HeKOMMeptISCKHH  npoKaT
     Hepas6optIMBbIM  a�ecoM/            /�HJibMa,  nporpaMMhl/
        30. nlxles     pi                    38. normal  good
                     li
     "MepTBble  ,rzynn,i'  /a�ecaThl     "nponop4v10HaJibHblM  TOBap"
     paCCblJIOtIHoro  cnvtcKa,  KO­      /TOBap,  noTpeoJieHMe  KOTO­
     TOPbIM  no  KaKMM-JIM6O  npM­       poro  npHMo  nponop4v10HaJib­
     qHHaM  H8BO3MOXHO  �OCTa­           Ho  yaeJIHtieHHID  �OXO�OB  TTQ­
     BHTb  KOppecnoH�eH4mo/  /B          Tpe�HTSJIH  npn  H8H3MSHHOH
     npHMOM  notITOBOH  peKJiaMe/        4eHe/
                                         CM.TaKXe  superior  good
        31,  non-adults,  pi
     H9B3pOCJIOe  HaceJieHHe  /�e­           39. no-tech  product
     TH  M  no�OCTKH/                    Tpa�QMOHHOe  M3�eJIHe,  flB­
                                         JIJilO�eeca  OCHOBOH  �JIR  HC­
        32. non-advertising
             marketing                   noJib3OBaHMR  COBpeMSHHoro
             approaches                  BblCOKOTSXHHtISCKOro  cpe�­
     MapKSTHHr  6e3  nOMOIJ.µ  pe­       CTBa  /Hanp.,  aBTOMOOHJib­
     KJiaMMpOBaHHH  TOBaea  B            Hbll1  nOMOKOTHHK,  Ha  KOTO­
     ope�CTBax  MaCCOBOH  HH�op­         pOM  ycTaHaBJivIBaeTCR  pa­
     MaQID1  /T.e.  TOJibKO  Mepo­       �HOTeJie�oH/
     IlpliIBTliff  no  CTvIMYJivipOBa­       40. novel  feature
     HHIO  C6b1Ta'  )J;HCTpn6yQHfl  M    SJieMSHT  HOBH3Hbl  /TOBapa/
     T.�./
                                             41. nut
        33,  nonbusiness                 /xapr./  "operneK";  noJIHa.H
             c.dvertising                CTOHMOCTb  3aTpaT  peKJiaMO­
     HeKOMMSptISCKa.H  peKJiaMa          �aTSJifl,  BhlcTynaro�ero

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