Page 65 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 65
27. outcry market CM. outdoor adverti
11
fJblHOK "Kpl1KYHOB /38.KJIIO slng
qeHHe KOHTpaKTOB qacTHhl
r
Mvl qmpMaMM Ha 3a.KynKy 36. out of stock
ceJibCKOX03ffHCTBeHHOH npo /o TOBapax/ saracw KOTO
'AYK4HH nocpeACTBOM BhIKPH pwx B MarasHHe HcqepnaHhl
KOB rrpe,rµIaraeMOH 4eHhl, 37, over-the-
KaK Ha 6HpJKe/ -counter
CM. open outcry npoAaronµ,iecR 6es pe4errTa
/o JieKapCTBSHHhIX npena
28. outdoor paTax/
advertising
HapyJKHaff peKJiaMa 38. overall
(overall deal)
29. outdoor adverti- aceo6�eMJiro�aa CASJIKa,
sing campaign
peKJiaMHaff KaMnaHHH C npH KOrAa AHCTpH6bIDTOp BHaqa
M9HSHH0M cpeACTB Hapy,g Jie q>HHaHCHpyeT, a saTeM
HOM peKJiaMhl nonyqaeT ace npaaa Ha
BJiaAeHHe HAeRMM, c4eHapw
30, outdoor eM HJIH APYroA npOAYK4HSH
appl lance OTA9JibHOro JIH4a HJIH He-
8JieKTpO6bITOBhl0 npH6Ophl 6OJiblliOH TBopqecKOH q>HpMhl
,rµIff HCTTOJib30BaHM Ha OT
KPbITOM BO3.ey-Xe 39. overexpose
H36bITQqHQ peKJiaMHpOBaTb
31. outdoor poster TOBap
rrJiaKaT Hapy�Hoti: pacKJieH
KH 40. overfull demand
nOBbillSHHhIH cnpoc Ha TO
32. outgo Bap
3aTpaTbl, CBH3aHHble C
ITOMep�aHHeM ASJIOBOH aK 41. over I ay
THBHOCTH q>HpMhl npospaqHblti: JIHCT caepxy
rpacpwqecKoro MaKeTa AJIH
33, outlay ITOM8T H HHCTPYK4HH /B
3aTpaTbl neqaTHofi peKJiaMe/
34, outlay costs, 42, overrun
pi "nepe6op" /KoJn,:qecTao
AeHe�Hhle 3aTpaThl, CBff3aH 9AHHID.\ neqaTHOM peKJiaMbl
Hhle C rrpOH3BOACTBOM H cBepx Tpe6yeMoro o6�eMa/
TpaHCITOpTHpOBKOH TOBapa
/11.JH rrpeAOCTaBJISHHSM yc 43. oversaturation
Jiyr/ nepeHac�eHHe /phIHKa
TOBapoM/
35. out-of-home
4!i. oversize
media
cpeACTBa HapyJtHOH peKJia CJIHlliKOM 6OJiblliOro pasMe-.
MbI pa /o TOBape/
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