Page 69 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 69
54. price 63. print media
development cpeACTBa neqaTHOM peKJia
,nvtHaMm<:a 4eH Mbl
SS, price leader 64, private brand
JIWAGP no 4eHa.M /�HpMa, MapKa Toprosoro nocpeA-
:i�alOl.l(a.fI TOH B 4eHO06pa HHKa
:�ORllHl1l1 Ha TOBapbl onpeAe CM, dealer's brand
JWIIHOM c�epbl npmmBOACT
na/ 65, private label
MapKa ToproBoro nocpeA
56, price 1 lne HHKa
1
KaTeropH.fI 4eH /o TOBa CM. dealer s brand
pax, crpynn11poaaHHbIX no
11p113HaKY OAHHaKoaoti 4eHbV 66, private
warehouse
57, price/value qacTHa.fl TOprOBa.fl 6a3a;
perception 6asa, np11H�exal.l(a.R 11 11c
COOTHOlli8Hl19 4eHa/CTOH noJiosyeMM OAHOH �HpMOH
MOCTb TOBapa B CO3HaHHH KaHa.Jia AHCTpH6y41111
noKynaTeJI.fI
67, producer goods
58, primary TOBapbl npOMhllIIJSHHOro Ha-
package 3HaqeHH.fI; TOBapbl, 11cnOJib-
nepa11qHa.fI yna.KOBKa; yna 3yeMhle npH npOHBBOACTBe
KOBKa, HenocpeACTB9HHO APYPHX TOBapoB
conpHKaCa.IOl.l(a.fIC.fI C TOBa
pOM 68. e roduct class
TOBapHbll1. KJiacc /rpynna
59, prime time H3A9JIHM, .fIBJI.fIIDl.l(HXC.fI, �.fl
BpeMR-nHK Ha paAHO H T8- 6OJiblliHHCTBa noTpe6HT9JI0M
JI9BHASHHH /KOr8a Ha116OJib B3aHM03aMeH.fI9MbIMH/
rnee q11cno JIIDASH CMOTPHT
H cnymaeT nepeAaq11; ea 69, product
Moe AOporoe �.fl pasMel.l(e demonstration
HH.fI peKJiaMbl/ HarR.fIAHW noKa3 TOBapa
70. product
60, print
advertisement development
peKJiaMHOe o6':bRBJI9HHe B C03AaHH9 /pa3pa60TKa/
neqaTH TOBapa
71, product feature
61, print campaign
peKna.MHM Ka.MTiaHHR cpeA xapa.KTepHCTHKa, CBOHCTBO
CTBa.MH neqaTHOH peKJiaMbl TOBapa
72, product field
62. printed
novelty TOBapHM c�epa
neqaTHHH cyBeHHp
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